Apple has made changes to its documentation for AppleBot to include crawling and usage for its AI efforts. There were other changes made to the document on June 08, 2026 as well.
https://www.seroundtable.com/applebot-ai-models-document-41473.html

Apple had its big annual developer conference, WWDC, and as expected, they spent a lot of time showing off the new Apple Intelligence and what they are calling Siri AI. Apple says Siri AI is "an entirely new version of Siri, powered by Appl?
https://www.seroundtable.com/siri-ai-41471.html

Google seems to be testing new "top pages" links within the Google Ads sponsored listings. These look like sitelinks or those old tags but they are titled "Top pages."
https://www.seroundtable.com/google-ads-top-pages-links-41467.html

Google is testing directly linking to merchant/retailer web sites, instead of to product listing overlays within the Google Shopping results. Generally, when you click on a product within Google Search, Google will open a new side panel ov?
https://www.seroundtable.com/google-shopping-results-link-merchant-...

Google Ads has a new feature named Campaign Guidance that will give you an "Experiment Power" score that will show advertisers "the likelihood of achieving statistically significant results, along with actionable recommendations to improve?
https://www.seroundtable.com/google-ads-campaign-guidance-experimen...

Google is testing moving the results count with favicons from above the citations and links cards in the AI Mode results, to under/below the citations and links cards. I am not sure if this will make a difference either way to publishers,?
https://www.seroundtable.com/google-ai-mode-counts-favicons-bottom-...

Earlier this month, the Google May 2026 core update was completed on June 2, 2026. But the volatility has not seemed to calm down. I am seeing a lot of chatter spike up from within the SEO community over the weekend. The SEO chatter start?
https://www.seroundtable.com/google-search-ranking-volatility-41466...

Google not only updated its advice on hiring an SEO document, but also created a new one named Google Search's guidance on using third-party SEO tools, services, and advice. This document drills into how to evaluate the advice you get from?
https://www.seroundtable.com/google-third-party-seo-tools-services-...

Google has updated its help document titled Do you need an SEO? Google said the changes are to help when "evaluating your SEO's recommendations and tools, along with other minor updates to the page to simplify and modernize the content." B?
https://www.seroundtable.com/google-updates-hiring-seo-41460.html

Google launched Search Profiles late last week, a way for creators and publishers to have a place on Google to highlight its content and platforms. And Google seems to be testing a new Insights section for Search profiles, where you can se?
https://www.seroundtable.com/google-search-profiles-insights-41462....

Microsoft Bing announced a new way to disable the Copilot, Microsoft AI, responses from showing up in the Bing search results. There is a new browser extension available for Chrome and Edge that you can install to toggle off showing AI res?
https://www.seroundtable.com/bing-minus-ai-41459.html

Google has confirmed that the search company has no plans on making AI Mode the default search experience within Google Chrome. This comes after Chrome Canary added a new experimental flag that redirected searches from the address bar direc?
https://www.seroundtable.com/google-chrome-ai-mode-default-41458.html

This week...
https://www.seroundtable.com/video-04-05-2026-41452.html

After tons and tons of testing and tweaking, Google is officially announcing what it calls Search profiles and what I called Discover publisher pages. Google said Search profiles provide "a central place to showcase their latest articles,?
https://www.seroundtable.com/google-search-profiles-publisher-41447...

Microsoft emailed advertisers notifying them that Microsoft Advertising will update UTM auto-tagging beginning on September 2, 2026. Microsoft added that no action is required on your part, as the updated tags will be applied automatically.
https://www.seroundtable.com/microsoft-advertising-utm-auto-tagging...

Google will soon allow you to connect your Google Business Profile with Google Analytics. Google sent out an email to some businesses saying this is coming soon, within the next "few weeks."
https://www.seroundtable.com/connect-google-business-profile-to-goo...

With the rise of Google Ads accounts being hijacked, Google has updated its Account security and safety help document with more details on passkeys and the security agent feature. This is in addition to a number of changes Google made recen?
https://www.seroundtable.com/google-account-security-safety-41424.html

About five months ago (I missed it), Google began asking searchers if the business location they are visited offers rewards in exchange for reviews. The prompt that comes up in the app asks, "Does this business offer rewards in exchange for?
https://www.seroundtable.com/google-rewards-exchange-reviews-41419....

Google has expanded the attribute rules feature in Google Merchant Center to work for automatically found products. Before, attribute rules only worked for products added through your merchant feeds, but not it works for products Google fi?
https://www.seroundtable.com/google-merchant-center-attribute-rules...

Here is the monthly Google webmaster report - the June 2026 edition - where I cover all the larger SEO and webmaster related Google Search news that you may want to catch up on over the past week. Yes, we had the big Google May 2026 core u?
https://www.seroundtable.com/june-2026-google-webmaster-report-4144...

Microsoft's Fabrice Canel confirmed on LinkedIn last night that more features are coming sooner rather than later around Bing Webmaster Tools AI performance reporting and AI reporting.
https://www.seroundtable.com/bing-webmaster-tools-ai-coming-soon-41...

Google Merchant Center may have a bug in its automated validation of products and landing pages. Last night, some Google Ads merchants received disapproval notices for "Product page unavailable" even though the product page was indeed avai?
https://www.seroundtable.com/google-merchant-center-mass-product-pa...

Microsoft Bing is testing using a larger favicon format for sponsored ads in the top position. The favicon is about 33% bigger in the top sponsored ad position than in an organic or lower sponsored ad position.
https://www.seroundtable.com/bing-large-favicons-top-ads-41437.html

It is not that uncommon, unfortunately, to see Google Ads that are designed to steal your login credentials for various platforms, including your Google account. Now, when you search for "my business," which is how many businesses login to?
https://www.seroundtable.com/google-ads-phishing-attack-41451.html

Google has announced the new Search Console Search Generative AI performance reports and a toggle to block your site from showing in AI responses. This is available currently only for a small subset of UK site owners, but it will expand glo?
https://www.seroundtable.com/google-ai-performance-report-blocking-...

Google may be adding more link cards to the sidebar of the Google AI responses. Specifically, Google AI Mode and AI Overviews are testing showing more citation/link cards on the side of the AI response.
https://www.seroundtable.com/google-adding-more-link-cards-41436.html

Microsoft held its Microsoft Build event and announced Web IQ, a search engine platform for AI-agents and so many other AI enhancements. But what gave me a double-take was Microsoft Scout. I mean, didn't Yahoo just announce Yahoo Scout in J?
https://www.seroundtable.com/microsoft-scout-vs-yahoo-scout-41441.html

OpenAI sent out an email to advertisers announcing some new ad unit tests, specifically multi-advertiser placements in ChatGPT. OpenAI also announced new updates to the ChatGPT Ads Manager to help advertisers manage their ads and control ta?
https://www.seroundtable.com/chatgpt-multi-advertiser-placements-41...

Google Hotel Ads may have dropped several bid adjustments, or maybe it is a bug. Bid adjustments such as day of the week check-in, advanced purchase, check-in date, length of stay and maybe some others are no longer showing up in the Googl?
https://www.seroundtable.com/google-drops-several-bid-adjustments-f...

Google's May 2026 broad core update has officially completed rolling out. Google announced this via X this morning and the Search Status Dashboard has been updated to document the rollout. It took less than 12 days to roll out, and this upd?
https://www.seroundtable.com/google-may-2026-core-update-done-41435...

Just when I thought the Google search volatility would start to cool, I am seeing another spike in huge search ranking volatility today - June 2nd...
https://www.seroundtable.com/google-may-core-update-volatility-4143...

Google has updated the Google Ads Terms of Service (TOS) in the area of policy, payment, and liability. The changes incorporate AI-related changes to Google Ads and more changes. I believe the last time Google updated these TOS was 8 years?
https://www.seroundtable.com/google-ads-terms-of-service-updated-41...

Google Discover may be showing Threads (the Facebook Twitter alternative social network) more often in the feed. Threads is not shown as much as YouTube or X but it seems to have grown significantly and surpassed TikTok and Instagram.
https://www.seroundtable.com/threads-in-google-discover-more-41427....

James Murray, Global Product Storytelling Lead, Generative AI at Microsoft, gave a webinar named How to successfully navigate the human, LLM, and agentic web last week. He had a slide come up at about the 9 minute and 30 second mark that r?
https://www.seroundtable.com/microsoft-ai-reducing-clicks-website-v...

Google announced a new feature in Google AdSense to share the full IP address in bid requests. Google said that full IP addresses are indicated by many buyers to be an important signal, so there is a new setting to allow you to share the fu?
https://www.seroundtable.com/google-adsense-full-ip-address-sharing...

The Search Engine Roundtable Google volatility aggregator tool is finally live. This takes the volatility scores from the tools I use for my Google update stories and aggregates them into one score. You can then click in for more detail and?
https://www.seroundtable.com/ser-volatility-aggregator-chart-41428....

Google added a new help document to the Google Ads help documentation section named About the Invalid Activity Credit Report. I am not sure if the report is new, or if it is just that the help document is new - but either way, this is a rep?
https://www.seroundtable.com/google-ads-invalid-activity-credit-rep...

Google has confirmed it is doing a small test of healthcare-related ads in AI Mode. Ginny Marvin, the Google Ads Liaison, said this on LinkedIn when asked if the rumors of Google testing ads in AI Mode for healthcare a few weeks ago were tr?
https://www.seroundtable.com/google-healthcare-ads-ai-mode-41420.html

Google Ads is rolling out branded searches controls to some advertisers within AI Max. This allows advertisers to control how your ads appear in searches that include brand names.
https://www.seroundtable.com/google-ads-branded-searches-controls-4...

Google Ads has a new leads section under the Conversions section that shows Google-hosted form leads for the past 60 days. This will give you the lead's name, stage, date submitted, email, phone, the form contents and more.
https://www.seroundtable.com/google-ads-lead-management-41416.html