In February, Google announced that UCP, Universal Commerce Protocol, powered checkout is available in AI Mode. Well, now you can use UCP powered checkout in the main search results for some retailers like Wayfair.
https://www.seroundtable.com/google-expands-ucp-checkout-to-search-...

Google is testing letting searchers select the Gemini 3 model they want to use directly in the Google Search bar. The options can include, Pro, Fast or Auto, from what I can see.
https://www.seroundtable.com/google-gemini-3-model-options-search-4...

A few weeks ago, we uncovered the beta self-serve Ads Manager for ChatGPT Ads. It was before it officially launched but now OpenAI officially announced its "beta self-serve Ads Manager that allows advertisers in the US to sign up and purcha?
https://www.seroundtable.com/openai-self-serve-ads-manager-41279.html

The Google Local Service Ads account access tab has not been loading and working for advertisers for the past several days. There are numerous reports of it failing throughout the day and it has become a huge frustration for a number of Go?
https://www.seroundtable.com/google-local-service-ads-account-acces...

Google seems to be suspending Google Business Profiles due to user account restrictions. There may have been a wave of suspensions over the past several days related to this issue and local SEO experts are unclear if this is a bug or some?
https://www.seroundtable.com/google-business-profile-suspensions-ac...

Microsoft, during its earnings call last week, announced that Bing hit a huge milestone of 1 billion monthly active users. Krishna Madhavan from Microsoft later confirmed these "users" do not include AI agents but are real actual humans.
https://www.seroundtable.com/bing-1-billion-monthly-users-are-human...

Google has posted an update and emailed advertisers on changes to its Google Ads data retention policy. What changed? Here is what Google said.
https://www.seroundtable.com/google-ads-updates-data-retention-poli...

Similarweb published some data sharing the click-through rates for OpenAI's ChatGPT ads. The overall CTR for ChatGPT ads are 0.68%, the top quartile is 1%, the best brands are 1.57% and the peak CTR is 5.4%.
https://www.seroundtable.com/chatgpt-ads-click-through-rates-41267....

Google posted new developer documentation for how to authenticate requests with Web Bot Auth. This is a "new cryptographic protocol that helps websites to validate that bots are authentic," Google wrote.
https://www.seroundtable.com/google-web-bot-auth-41270.html

A month ago, Google posted that between the dates of May 13, 2025 through April 27, 2026, just about 50 weeks, there was a "logging error prevented Search Console from accurately reporting impressions." Google updated the post to now say "?
https://www.seroundtable.com/google-search-console-fix-data-logging...

IAC, the owners of Ask.com, have decided to get out of the search business and shut down one of the oldest and most legendary search engines of all time - Ask.com, formerly Ask Jeeves. IAC wrote, "As IAC continues to sharpen its focus, we h?
https://www.seroundtable.com/ask-com-shuts-down-41259.html

Google Ads has added a new option (although, I think Google has said this is coming) under the "add product source" section where you can select how to add products to your Google Ads account. The option reads, "Use AI to add products - bet?
https://www.seroundtable.com/google-ads-use-ai-to-add-products-4125...

Nikola Todorovic, Director of Software Engineering at Google Search, spoke about a presentation he gave at Zurich in December at Google Search Central live (I was there). He dug into it on a recent Search Off the Record named How AI Is Chan?
https://www.seroundtable.com/google-ai-overviews-vs-ai-mode-isolate...

Google is testing a new label for the search results snippet named "Fresh updates." This was spotted on a weather website result, Accuweather.
https://www.seroundtable.com/google-search-fresh-updates-label-4126...

This week in search, we are seeing yet again more Google search ranking volatility. Google sent out notifications about back button hijacking penalties to those sites that have the problem. Google AdSense vignette ads may trigger the pena?
https://www.seroundtable.com/video-04-01-2026-41254.html

SEOs and site owners are always complaining about indexing issues with Google Search. Why is this page not indexed, why is that page not indexed. But some seasoned SEOs are asking if Google is more picky about what it indexes in the past m?
https://www.seroundtable.com/google-search-deindexing-urls-41252.html

Google annnounced a number of new updates for AI Max within Google Ads. These include (1) AI Brief, (2) text disclaimers and (3) Expansion with AI Max for shopping and Search Campaigns for travel.
https://www.seroundtable.com/google-ads-ai-max-ai-brief-text-discla...

Back in December, Google expanded Preferred sources globally, but only for English-language content. Now, according to The Verge, Google's preferred sources support all languages globally.
https://www.seroundtable.com/google-preferred-sources-all-languages...

Google is showing a new label on the Discover feed that says "You asked to see." This label is added to items in your feed that are customized based on the Tailor Your Feed feature.
https://www.seroundtable.com/google-discover-you-asked-to-see-label...

I missed last month's Google Webmaster Report, so I am combining both April and May into one big report. Google completed rolling out the March 2026 spam update in March, and started the March core update, which completed in April. We als?
https://www.seroundtable.com/april-may-2026-google-webmaster-report...

Microsoft Advertising has added conversion and spend metrics to the PMax Website Publisher URL report. So if you check out the report, you will see a bunch more insight and data into the performance of those ads.
https://www.seroundtable.com/microsoft-pmax-website-publisher-url-u...

Google may be testing showing more links and citations within the AI Mode results. Google has done this with AI Overviews a year or so ago and now may be testing it with AI Mode results.
https://www.seroundtable.com/google-showing-more-links-ai-mode-4124...

Google Ads is testing more transparency around its partner network, letting some advertisers select if they want to run their ads on the search partner network and/or Google Display Network. It is labeled Partners in Alfa.
https://www.seroundtable.com/google-ads-select-partners-to-run-ads-...

Google Ads seems to have added a new tab to the recommendations section named "results." I assume this section will show the results of any implemented recommendations you selected within your Google Ads campaigns.
https://www.seroundtable.com/google-ads-recommendations-results-tab...

Google reported its earnings today, its Q1 2026 earnings report showed ad revenues up by 15.5% at $77.3 billion and overall revenue was up 22% at $109.9 billion...
https://www.seroundtable.com/google-ad-revenue-earnings-41246.html

Microsoft reported its third quarter 2026 earnings and it showed that its search and advertising revenue was up for 1120% and that means its ad growth is growing again. The previous quarter it was up 10% before that, up 16% and the one befo?
https://www.seroundtable.com/microsoft-bing-earnings-41247.html

Generally, when Google wants to take you into AI Mode from an AI Overview, it uses a button that says see more or some variation of that. But now Google is testing "Enter AI Mode" as the call to action.
https://www.seroundtable.com/google-enter-ai-mode-41239.html

Just a heads up, that a small setting within Google AdSense under the vignette ads may trigger your site to get a Google search penalty - specifically for the new back button hijacking search spam rule.
https://www.seroundtable.com/google-adsense-vignette-ads-back-butto...

Google is testing removing some of the action buttons on local panels, Google Business Profiles, including call and share, and replacing it with a numbered show more button. Clicking on that button opens up those additional action options.
https://www.seroundtable.com/google-local-panel-more-action-buttons...

Google is testing having the AI Overview box "Ask Anything" section stick to the bottom of the Google Search box as you scroll down the AI Overview and the search results. This keeps AI Mode in your face during the whole search experience.
https://www.seroundtable.com/google-ask-anything-scroll-41241.html

Google Ads is testing a way for advertisers to preview the impact of a change, like adding negative keywords. It seems to be called "Preview impact estimates" and lets you estimate the impact of, in this case, adding specific negative keyw?
https://www.seroundtable.com/google-ads-preview-impact-of-negative-...

Krishna Madhavan from Microsoft Bing demo'ed some new AI reporting features that should launch within Bing Webmaster Tools soon. They include citation share, grounding query intent, semantic topic label, and GEO-focused recommendations.
https://www.seroundtable.com/bing-webmaster-tools-new-ai-reporting-...

As you know, Google announced a new search spam penalty for back button hijacking. Site owners have until June 15, 2026 to remove any such functionality from its site or it will be subject to a manual action and/or automated algorithmic adj?
https://www.seroundtable.com/google-warning-back-button-hijacking-s...

Google is now showing the number of reviews that were deleted on a specific Google Business Profile due to defamation complaints. This seems to be live in Germany and not other countries right now.
https://www.seroundtable.com/google-number-reviews-deleted-41226.html

I am seeing new signs of the Google search ranking volatility heating up. When I reported on it last week, the tools began to show volatility trend upwards. But now, while some of the tools are calm, the chatter within the forums has spike?
https://www.seroundtable.com/google-search-ranking-volatility-heat-...

Google is testing using a superscript font for the cents portion of the pricing in the Shopping Ads. So when you see a price for a product and it is listed for $99.99, the 99 cents is in superscript.
https://www.seroundtable.com/google-pricing-in-superscript-41214.html

Google may be doing something right with improving the click-through rates from the organic search results page that contain AI Overviews. An update report shows the CTR is improving, after numerous times showing the CTR has been declining.
https://www.seroundtable.com/google-ctr-improving-aui-overviews-412...

Google's Ginny Marvin, the Ads Liaison, has confirmed there are delays for some Demand Gen Image ads to be approved. Some of these delays are several days pending, not hours, but several days.
https://www.seroundtable.com/google-ads-demand-gen-image-ads-approv...

Microsoft Bing is testing making the links within the AI results, the Copilot Search results, less clickable. Typically, the whole line of text is clickable to the citation but here, Bing is testing only linking the citation mark at the en?
https://www.seroundtable.com/bing-less-clickable-links-41208.html

Google is testing adding an AI label to some of the search ads, the sponsored results, within the search results. Clicking on the AI label does nothing, according to Brodie Clark who spotted this.
https://www.seroundtable.com/google-search-ads-ai-label-41224.html