The latest SEO fad is the idea that websites need a machine-only version. Strip out the layout, remove the “noise”, and hand LLMs a simplified view of your content. The post A page is more than just a container for words appeared first on J?
https://www.jonoalderson.com/conjecture/more-than-words/

Why breadth, mere adequacy, and the “middle of the market” fail in an age of omniscient, agent-led decision-making. The post The middle is a graveyard appeared first on Jono Alderson.
https://www.jonoalderson.com/conjecture/the-middle-is-a-graveyard/

The web we built had surfaces. We could design them, decorate them, and fight for space upon them. That web is gone. There are no more surfaces - only systems. The post Optimising for the surfaceless web appeared first on Jono Alderson.
https://www.jonoalderson.com/conjecture/optimising-for-the-surfacel...

Once, a Hotmail address meant you didn’t know what you were doing. Now, it might mean you’re the only real thing left. The post The Hotmail effect appeared first on Jono Alderson.
https://www.jonoalderson.com/conjecture/the-hotmail-effect/

The call came in after midnight. Another site down. Same pattern. Same rot. Somebody’s killing the web, and nobody’s talking. The post The death of a website appeared first on Jono Alderson.
https://www.jonoalderson.com/misc/the-death-of-a-website/