While ChatGPT has nearly a fifth of Google’s query volume, people use the platforms in different ways. I wanted to see how ChatGPT compared to Google, not just on the total number of searches, but also searches where they compete…Read more?
https://ahrefs.com/blog/chatgpt-has-12-percent-of-googles-search-vo...

This number is slightly higher than our 2022 study on anonymized queries. However, that’s the average. Some websites in our research saw dramatically higher percentages of anonymized queries. Read on to see how it might impact you. The prob?
https://ahrefs.com/blog/gsc-anonymized-queries/

The answer is an E-E-A-T audit. If you’re unfamiliar with E-E-A-T (Experience, Expertise, Authoritativeness, and Trust), start with our guide to E-E-A-T in SEO. This post assumes you understand the basics and are ready to audit a brand you’?
https://ahrefs.com/blog/eeat-audit/

Track global keyword demand, analyze backlink page types, and monitor AI brand visibility better with 17 new Ahrefs updates.
https://ahrefs.com/blog/new-features-january-2026/

After all, conversing with AI is unlike how we would traditionally search, since requests can be far more detailed, or occur in the middle of longer conversations. AI responses are also less consistent than organic search results, with both?
https://ahrefs.com/blog/custom-prompt-tracking/

Since then, AI Overviews have rolled out to more countries and more languages, and many websites have continued to see the clicks from organic search decline month-over-month. Today, it seems likely that the impact of AI Overviews has worse?
https://ahrefs.com/blog/ai-overviews-reduce-clicks-update/

But when potential customers search “pizza near me” or “plumber in London,” you’re nowhere to be found in the top three results. Your competitors are stealing your customers. Here’s the reality: just having a Google Business Profile doesn’t?
https://ahrefs.com/blog/google-maps-seo/

These questions aren’t easy to answer—especially since Google keeps AI Overview data under lock and key. But, if you keep reading, you might just find out… When people talk about “tracking AI Overviews”, they could be referring to a few…Rea?
https://ahrefs.com/blog/how-to-track-ai-overviews/

Search engines “think” in topics, not keywords. They understand entities—people, places, products, ideas—and how they relate. They focus on meaning, not word matching. If you want to do SEO today, or show up in AI recommendations, you need?
https://ahrefs.com/blog/semantic-search-is-the-only-search-that-mat...

Our own research shows AI Overviews have caused click-through rate drops of 34.5%, with new research from Seer Interactive reporting drops as high as 61%. And research from Pew shows users who encounter an AI summary click on a traditional…?
https://ahrefs.com/blog/how-to-rank-in-ai-overviews/

With just a couple of prompts, an LLM can generate an entire blog post that you can publish on your website. A solopreneur or a marketing team of one can pump out newsletters, social media content, ad copy, and blog…Read more ›
https://ahrefs.com/blog/what-is-taste/

That felt impossible. For instance, YouTube has been the internet’s default video platform for nearly two decades. It’s frequently dubbed the second-largest search engine. So I asked Xibeijia, Ahrefs’ superstar data scientist, to pull our d?
https://ahrefs.com/blog/chatgpt-vs-other-platforms/

That felt impossible. For instance, YouTube has been the internet’s default video platform for nearly two decades. It’s frequently dubbed the second-largest search engine. So I asked Xibeijia, Ahrefs’ superstar data scientist, to pull our d?
https://ahrefs.com/blog/chatgpt-gets-googled-more-than-youtube-inst...

And, naturally, we wanted to remind you of some of our best blogs 😉 Below, we’ve used Ahrefs Web Analytics to find our most-viewed articles published in 2025. We were inspired by Amanda Natividad’s SparkToro post. Great stuff from Amanda…Re?
https://ahrefs.com/blog/ahrefs-top-blogs-2025/

Brand marketing is more important to SEO than ever before. Search engines now understand brands as entities, not just keywords. They connect your brand to your industry and offerings to surface you in relevant searches beyond exact matches.?
https://ahrefs.com/blog/seo-brand-marketing/

These are the 100 most searched people, along with their monthly search volumes. In almost every industry, there are celebrities, professionals, or influencers that other people want to emulate. For example, an amateur tennis player might w?
https://ahrefs.com/blog/most-searched-people/

These are the 100 most expensive keywords on Google Ads, along with their monthly search volume and cost per click (CPC). The main reason is due to Google’s ads mechanism: Companies have to outbid each other in order to secure…Read more ›
https://ahrefs.com/blog/most-expensive-keywords/

They’re the keywords with the highest average search volume increase from our database of 28.7 billion keywords. These topics are trending or trended in the United States: Here’s how to find keywords that are trending in your niche: Go to K?
https://ahrefs.com/blog/trending-topics/

These are the 100 most asked questions on Google, along with their monthly search volumes. Here’s how to find the most asked questions in your niche: Go to Keywords Explorer Enter a relevant keyword Go to the Matching terms report Toggle…Re?
https://ahrefs.com/blog/top-google-questions/

Below are lists of the top 100 most popular searches and questions in the US and worldwide, pulled from our database of 28.7 billion keywords: We removed all NSFW queries from this list. What you see above are the top…Read more ›
https://ahrefs.com/blog/top-google-searches/

The examples in this article prove the opposite: AI’s value is removing grunt work and constraints, not replacing the humans who understand your market, your brand, and your customers. A $100 denim dog harness brand struggled with low ad en?
https://ahrefs.com/blog/ai-marketing-examples/

Fresh content or content freshness simply means how new or recently updated a page is. Keeping your content up to date tells Google and AI assistants that your information is current, helpful, and reliable, which helps you keep good ranking?
https://ahrefs.com/blog/fresh-content/

But after analyzing 730,000 response pairs, we found something unexpected: AI Mode and AI Overviews reach very similar conclusions (86% semantic similarity) while citing different sources (only 13.7% citation overlap). This matters because?
https://ahrefs.com/blog/ai-overviews-vs-ai-mode/

Let’s get into it. We studied two new factors in our research this time around: “YouTube mentions” and “YouTube mention impressions”—using newly available data in Ahrefs Brand Radar. Both correlated more strongly with AI visibility than any?
https://ahrefs.com/blog/ai-brand-visibility-correlations/

Almost every AI I tested used the fake info—some eagerly, some reluctantly. The lesson is: in AI search, the most detailed story wins, even if it’s false. AI will talk about your brand no matter what, and if you don’t…Read more ›
https://ahrefs.com/blog/ai-vs-made-up-brand-experiment/

For instance, this study of only 20 brands (narrow sample size) is proclaiming that content needs 10,000+ words to be cited by AI. I’ve also seen others insist very short content (250–500 words) is the future for visibility in AI,…Read more?
https://ahrefs.com/blog/short-vs-long-content-in-ai-overviews/

This means you can ask: ‘Show me which blog posts lost traffic last month, what keywords they rank for in Ahrefs, and how many support tickets mentioned those topics in Intercom’—and get one consolidated answer instead of logging into three?
https://ahrefs.com/blog/what-is-mcp-server/

But here’s what matters more: in our case, the mentions that do include links appear on high-volume queries. This means your actual visibility—measured in impressions rather than raw citation counts—can be far higher than your link percenta?
https://ahrefs.com/blog/ai-citations-vs-impressions-study/

YouTube is the second-largest search engine, where users spend roughly 50 minutes daily (and growing). It’s also the 2nd most cited source by LLMs, meaning video mentions don’t just reach human audiences—they teach AI how to recommend your?
https://ahrefs.com/blog/monitor-youtube-video-mentions/

In this guide, you’ll learn what makes ChatGPT traffic unique, how to track it in your analytics, and strategies to increase both direct and indirect visits from this AI assistant. ChatGPT traffic works differently from regular search engin?
https://ahrefs.com/blog/chat-gpt-traffic/

This guide shows you how to run an AI search competitor analysis that reveals: Which brands in your industry dominate AI search today Where your competitors earn visibility, but you don’t Which topics, pages, and sources drive their advanta?
https://ahrefs.com/blog/ai-search-competitor-analysis/

We pulled the most recent, B2B-specific stats and organized them around the most important things in B2B SEO. Below are the stats worth citing in 2025. Organic search is still a top B2B discovery and pipeline driver. AI may have…Read more ›
https://ahrefs.com/blog/b2b-seo-statistics/

To find the answers, our data scientist, Xibeijia Guan, analyzed over 43,000 keywords—each with at least 16 recorded AI Overviews—over the course of a month. She extracted this data from Brand Radar, our new AI visibility tool that tracks h?
https://ahrefs.com/blog/ai-overview-change/

This shift happened fast. In 2024, AI Overviews rolled out to millions of searches, ChatGPT climbed into the top ranks of global websites, and the once-reliable #1 Google spot began losing a third of its clicks. Suddenly, SEO wasn’t just…Re?
https://ahrefs.com/blog/ai-impact-on-seo/

To answer these questions, we analyzed our database of 146 million SERPs and explored how often AI Overviews appeared for 86 different keyword traits, from YMYL to CPC to query length. Across our data set, AI Overviews appear for 21%…Read m?
https://ahrefs.com/blog/ai-overview-triggers/

This year? We barely talked about algorithms. Instead, more than 500 marketers gathered and listened raptly as every conversation circled back to AI. Its meteoric impact on our industry cannot be overstated. Here are the four themes that de?
https://ahrefs.com/blog/ahrefs-evolve-2025-recap/

These are the top 50 countries with the biggest proportion of AI Overviews worldwide. We pulled data from our search index and calculated how many keywords appear in AI Overview queries compared to regular search queries that appear in SERP?
https://ahrefs.com/blog/ai-overviews-international/

The post exploded. 500+ likes, 400+ comments, and people are loving it. But SEOs didn’t. I can’t believe we’re still talking about this at the end of 2025. I want to believe it’s ragebait. But whether he’s antagonising on purpose,…Read more?
https://ahrefs.com/blog/ai-cant-replace-seo-tools-but-it-can-use-them/

At first glance, it looks like only big brands get cited in AI answers. Wikipedia alone accounts for over 2 million citations across major AI platforms. But these brands aren’t cited just because they’re famous. They’re cited because their?
https://ahrefs.com/blog/llm-citations/

It measures where the brand is mentioned in AI search platforms, how often, how accurately, and based on which sources. Here’s a step-by-step process for how you audit your brand’s AI visibility today. Before benchmarking your AI visibility?
https://ahrefs.com/blog/ai-visibility-audit/