We wanted to see for ourselves how ChatGPT retrieves information—and what that means for AI visibility—so we analyzed 66.6 million free, logged-out GPT-5.6 Luna responses and their 15 million fan-out queries from August and September. Only?
https://ahrefs.com/blog/query-fan-out-chatgpt/

That puts AI ahead of YouTube as a source of signups, and second only to Google. If we’d relied on our referral traffic alone, we’d have badly undersold it. Most AI influence happens out of sight. A buyer can read…Read more ›
https://ahrefs.com/blog/how-to-measure-ai-search-visibility/

Forrester found 94% of business buyers now use AI search when buying, rating it above vendor websites, product experts, and sales reps. B2C isn’t far behind: NielsenIQ puts it at 42% of consumers researching products with AI. That’s why big?
https://ahrefs.com/blog/ai-search-roi/

That prompted us to investigate AI Overviews for branded searches on a larger scale. We found that AI Overviews now appear for 83% of branded queries, potentially reducing clicks to brands’ own websites and giving third-party sources like W?
https://ahrefs.com/blog/ai-overviews-on-branded-searches/

But easier to build doesn’t necessarily mean easier to optimize. WordPress and other CMSs quietly handle many SEO basics through plugins and built-in functionality, from canonicals and sitemaps to redirects, metadata, schema, and 404 handli?
https://ahrefs.com/blog/seo-for-static-sites/

301 respondents shared what they’re using AI for, how it affects their productivity, their favorite tools, and more. AI use in content creation is almost ubiquitous, with 93% of respondents saying they utilize it Claude is the most-used mod?
https://ahrefs.com/blog/marketers-ai-content-creation/

Your brand might be missing from important conversations, losing recommendations to competitors, associated with the wrong topics, or described using outdated information. AI assistants may even struggle to access your content in the first?
https://ahrefs.com/blog/ai-visibility-workflow/

35 practical ways to use Claude Code for SEO, from content briefs and Search Console analysis to internal linking and technical fixes, with real examples.Read more ›
https://ahrefs.com/blog/claude-code-for-seo/

It might sound like a completely new discipline. For the most part, it isn’t. Google says its AI search features still rely on its core search systems. Your content still needs to be crawlable, indexable, and useful. Microsoft says that…Rea?
https://ahrefs.com/blog/how-to-optimize-for-ai-search/

France got AI Overviews on July 22, 2026. We tracked 963 domains in GSC, 28 days before and 9 days after. The most exposed lost 23.1% of their CTR.Read more ›
https://ahrefs.com/blog/ai-overviews-france-impact/

The buyer’s journey looks different, because people now research and increasingly buy through AI tools instead of a page of blue links. The tools and processes we use to do marketing work have changed, because so much of it can…Read more ›
https://ahrefs.com/blog/ai-marketing-trends/

Yes, every one. We have even built a Letaido pipeline that can research, outline, draft, and fact-check a nearly publish-ready article in six to twelve minutes. In theory, it could produce tens of thousands of articles. (It could… but that’?
https://ahrefs.com/blog/how-we-use-ai-without-making-ai-slop/

The most prominent domain was Reddit.com, which showed up in 87.8% of SERPs (83.9% worldwide), with an average of 1.29 link appearances. Along with Ahrefs’ data scientist Xibeijia Guan, I set out to uncover how prominent other sites were, w?
https://ahrefs.com/blog/discussions-and-forums-serps/

As an SEO professional, metrics like rankings, traffic, and clicks are meaningful to you, but to a leadership team trained on market share and return on investment, they’re noise. That’s not a bias against SEO. It’s just what happens when…R?
https://ahrefs.com/blog/mba-metrics-for-seo/

Whether Google runs a literal information gain score is still unconfirmed. But whether or not it improves your ranking is almost irrelevant. You should care about information gain because it’s your differentiator. The extra effort you put i?
https://ahrefs.com/blog/information-gain/

For most marketers, I don’t think so. Google has said for years that it doesn’t care how content is produced, only whether it exists to manipulate rankings. And our own research shows that AI-generated content already performs in search: 5.?
https://ahrefs.com/blog/claude-now-watermarks-everything-it-writes/

37 proven ways to use AI in marketing, from SEO to international marketing, each one from a marketer who has done it and shown their working.Read more ›
https://ahrefs.com/blog/how-to-use-ai-in-marketing/

Canva made this painfully clear: they gave 5,000 employees a full week to explore AI, and most couldn’t figure out how to start. No surprise there, most vibe-coding tools expect you to manage files, wrangle a terminal, and deploy to…Read mo?
https://ahrefs.com/blog/vibe-coding-for-marketers-a-beginners-guide/

On the one hand, Google says they don’t care whether AI is used for content creation, as long as the content isn’t designed “with the primary purpose of manipulating ranking in search results.” On the other hand, people like Lily…Read more?
https://ahrefs.com/blog/google-doesnt-punish-ai-content/

Every week brings a new acronym, a new era, a new thing you are supposedly already too late for. Some of it changes how we work, but a lot of it is—let’s be honest—noise. Well, fear not. I’ve curated some…Read more ›
https://ahrefs.com/blog/ai-search-trends/

Our free llms.txt generator is based on detailed analysis of 137,000 domains. Share this free tool with your boss, your colleagues, your clients, your GEO agency, or anyone who recommends you use an llms.txt file.
https://ahrefs.com/blog/free-llms-txt-generator/

Before someone ever lands on your website, an AI assistant may have already explained what your product does, compared it with competitors, and helped them decide whether you’re worth considering. By the time someone clicks through to your?
https://ahrefs.com/blog/ai-search-strategy/

When Google AI Mode answers a question, it pulls from a relatively small set of trusted sources. We tracked every domain Google AI Mode cited across a broad set of US queries, then ranked them by mention share — the…Read more ›
https://ahrefs.com/blog/most-cited-domains-ai-mode/

That’s the free-tools SEO strategy: instead of writing another guide, you build a small, genuinely useful tool, put it on a page, and let it rank for a query that has huge demand and almost no good competition. Done right,…Read more ›
https://ahrefs.com/blog/the-free-tools-seo-strategy/

If you’re one of the named brands, you win. If you’re not, you never knew the conversation happened. Optimizing for that is called AEO (or if you prefer, GEO.) This is now part of SEO and/or the marketing team’s…Read more ›
https://ahrefs.com/blog/letaido-for-aeo/

So, after years of hearing the same message, people started associating AI-generated content with low-effort, mass-produced slop. AI-assisted content earned a bad reputation before it had a chance to mature. This article is my attempt to re?
https://ahrefs.com/blog/creative-ways-to-write-with-ai/

You need to understand RAG because it’s one of the ways ChatGPT, AI Mode and other AI search engines choose which pages get included in its answer. This guide explains how RAG works (in plain English), what makes content more…Read more ›
https://ahrefs.com/blog/retrieval-augmented-generation/

Two recent studies looked at how well this works. Glen Allsopp analyzed 750 ChatGPT prompts and found that “best [category]” listicles were the most frequently cited source type in AI-generated answers. In other words, AI systems clearly us?
https://ahrefs.com/blog/self-promotional-content-ai-seo-experiment/

Reddit ranks #2 in the US with 727.3 million estimated SEO traffic per month, above YouTube and Amazon. It’s also the second-most-cited domain across AI platforms with estimated traffic of 1.2 billion visitors a month, behind only YouTube a?
https://ahrefs.com/blog/reddit-seo/

Publishing them is fun. Easy. And they get a ton of search traffic too. But such posts, like “Top Google Searches” or “Most Asked Questions on Google”, are only worth reading if the numbers are current. Google knows that too,…Read more ›
https://ahrefs.com/blog/taught-agent-to-refresh-data-content/

If I’m being honest: organic traffic benchmarks are a bit silly. The “right” number is unique to every business—your industry, your website, your Domain Rating, your strategy, all change what “normal” looks like. There’s no single average t?
https://ahrefs.com/blog/average-organic-traffic-benchmarks/

In a nutshell: for a whole website, a good organic CTR usually falls between 1% and 2%. But that figure varies a lot by industry, authority, and website size. Below, we break down median organic CTR by industry, by Domain…Read more ›
https://ahrefs.com/blog/what-is-a-good-ctr/

Unlike a chatbot that simply answers what you ask, an agent can break a goal into steps, make decisions, use tools, and take actions across multiple steps, with little or no human intervention along the way. If a chatbot is…Read more ›
https://ahrefs.com/blog/what-is-an-ai-agent/

https://ahrefs.com/blog/seo-trends/

All of this needs someone in the room, reliably, on a schedule, doing the same diligent checks every time. But it doesn’t need you particularly. It just needs to ping you when something’s worth your attention. This is the part…Read more ›
https://ahrefs.com/blog/agent-a-for-seo/

Even my own role has changed radically. As Director of Content Marketing at Ahrefs, I do a lot less writing than I used to, and a lot more building of systems that do the work for me. That might sound…Read more ›
https://ahrefs.com/blog/marketing-trends/

Here’s me letting my AI assistant code something for me, while I contemplate the AI doomsday scenarios. But debating the impact of AI on our jobs only gets you so far. A better use of your time is figuring out…Read more ›
https://ahrefs.com/blog/ai-marketing-assistant/

You give it a goal like “plan the launch campaign for our new feature,” and it runs the whole job. It pulls competitor positioning, drafts the landing copy, writes the announcement emails, builds a sales-enablement one-pager, files the asse?
https://ahrefs.com/blog/agentic-marketing/

Using Ahrefs Web Analytics and Bot Analytics, we analyzed the server logs and live traffic of 137K domains, plus the user agents hitting all of them. Here’s what we found. In late May 2026, Google took both sides of the…Read more ›
https://ahrefs.com/blog/llmstxt-study/