Google announced that GA4, Google Analytics, has a new AI Assistant traffic measurement. This allows you to track AI chatbot traffic, like from ChatGPT, Gemini, and Claude. This is through a new AI Assistant channel in your Default Channel?
https://www.seroundtable.com/google-analytics-ai-assistant-traffic-...

Google is expanding its vehicle ads to support more vehicles in the United States. Specifically, All-Terrain Vehicles (ATVs), RV's Utility Task Vehicles (UTVs), and non-motorized trailers, such as travel trailers and campers are now support?
https://www.seroundtable.com/google-vehicle-ads-atvs-41322.html

Google has released version 24.1 of the Google Ads API, this is a minor release with dozens of updates. This update includes features like mobile device platform segment, classic images in DemandGen, support for passkeys, revamped support o?
https://www.seroundtable.com/google-ads-api-version-24-1-41323.html

Google is testing Merchant Advisor, an AI assistant inside Merchant Center that helps retailers manage setup and optimization tasks.
https://searchengineland.com/google-tests-merchant-advisor-inside-m...

Google quietly updated Search Terms reporting for AI Mode, AI Overviews, Lens, and autocomplete. Here’s why advertisers may be concerned about interpreted queries. The post Google Quietly Changed How Search Terms Are Reported For Some AI Qu?
https://www.searchenginejournal.com/google-quietly-changed-how-sear...

Google says Search Query Reports may not show exact searches as AI-driven intent matching expands in Google Ads.
https://searchengineland.com/google-says-search-query-reports-may-n...

After years of Google algorithm updates and huge SERP changes, Condé Nast now plans its business as if search traffic barely exists.
https://searchengineland.com/conde-nast-search-single-digit-traffic...

Search News You Can Use May 12, 2026 Here are the topics I have been discussing with my clients recently. 1. A rise in crawled - currently not indexed pages There has been significant chatter on social media about Google showing more pages?
https://www.mariehaynes.com/crawled-currently-not-indexed-preparing...

TurboQuant may help Google improve instant indexing, semantic search, and AI Overviews — changing how brands earn visibility.
https://searchengineland.com/turboquant-entity-seo-477216

Strong content can still fail when positioning barriers limit visibility. Here’s how to diagnose the issues holding rankings back.
https://searchengineland.com/why-good-content-loses-google-search-4...

Google had yet another Search Console reporting bug, this time with the Discover performance report. Between May 7, 2026 and May 8, 2026, Google confirmed a data logging issue that can result in the report showing fewer clicks and impressi?
https://www.seroundtable.com/google-discover-performance-report-mis...

Google's ALDRIFT framework "opens exciting avenues" toward AI answers that do more than sound plausible. The post Google Research’s ALDRIFT: AI Answers That Do More Than Sound Plausible appeared first on Search Engine Journal.
https://www.searchenginejournal.com/google-researchs-aldrift-ai-ans...

Google posted a tease for Google Marketing Live where Google Ads will be announcing new dashboards powered by Gemini. Google wrote on X, "Tired of manual reporting? Introducing Dashboards built with Gemini capabilities."
https://www.seroundtable.com/google-ads-dashboards-41314.html

Google at some point added a section to this Google Ads document explaining that because of all the new Google AI search features, like Lens, AI Mode, AI Overviews, or auto-complete searches - the search terms report now may show keywords t?
https://www.seroundtable.com/google-ads-search-terms-report-best-us...

A new study from Ahrefs says that adding schema does not and did not boost citations on any of the AI platforms including Google (AI Overviews or AI Mode), ChatGPT and others. "Adding schema produced no major uplift in citations on any pla?
https://www.seroundtable.com/study-schema-citations-study-41311.html

Google is testing a new AI assistant in Google Merchant Center named Merchant Advisor. I assume it is similar to Google Ads Advisor and something that Google might announce at Google Marketing Live next week.
https://www.seroundtable.com/google-merchant-advisor-41319.html

Google is turning Ads reporting into a prompt-driven experience, letting advertisers analyse performance with AI-powered dashboards.
https://searchengineland.com/google-ads-adds-gemini-powered-dashboa...

The first systematic analysis of Google's invitation-only enhanced publisher profiles on Discover, based on monitoring 46,926 publishers.
https://searchengineland.com/google-publishers-control-discover-pro...

You may notice a decrease in clicks and impressions between May 7th and May 8th, it is a reporting bug only.
https://searchengineland.com/google-discover-performance-reporting-...

In a rare occurrence, Google Search went offline for thousands of users in India (Tuesday morning, May 12, 2026) –…
https://www.searchengineworld.com/google-search-outage-hits-users-i...

When Google stops indexing your pages, traffic can vanish fast. Here’s how one publisher reversed the decline after a migration went wrong.
https://searchengineland.com/soft-404s-indexing-issues-traffic-coll...

Google is testing updating the Google Discover publisher pages by adding custom links, featured posts, larger header images and sharper logos. I assume this would be managed by claiming your page?
https://www.seroundtable.com/google-discover-publisher-pages-links-...

Two months ago, Google rolled out Google Merchant Center For Agencies in the US and Canada after beta testing it in October 2025. Now, Google has released Google Merchant Center for Agencies globally, everywhere.
https://www.seroundtable.com/google-merchant-center-for-agencies-gl...

Google is testing displaying the URL of the search result snippet where the https portion is a dark gray and the domain name portion is a light gray. It is a weird test, but hey, Google is always testing...
https://www.seroundtable.com/google-dark-light-urls-41301.html

Did you know that Bing Webmaster Tools treats http and https as the same property, it does not distinguish between http and https? This is different from Google Search Console, which lets you set up a property for each and every variation.
https://www.seroundtable.com/bing-webmaster-tools-http-and-https-41...

Google posted an update to its Google Ads certification process for several cryptocurrencies and complex speculative financial products.
https://www.seroundtable.com/google-ads-certification-cryptocurrenc...

Advertisers will soon gain automatic access to YouTube engagement data and audiences, without needing to manually connect accounts.
https://searchengineland.com/google-ads-to-auto-link-youtube-channe...

Agencies can now manage and optimize product data across all clients in one place as Google expands Merchant Center globally.
https://searchengineland.com/google-rolls-out-merchant-center-for-a...

Court testimony and new Google research suggest Google could soon evaluate a much larger pool of pages for rankings.
https://searchengineland.com/google-widen-seo-playing-field-476975

Attribution models, reporting windows, and customer journeys all create measurement gaps between ad platforms, analytics tools, and CRMs.
https://searchengineland.com/google-ads-ga4-crm-numbers-never-match...

AI announcements tell you what Google shipped. Changing user search behavior tells you where your audience is going. Are you watching the right signal? The post Google’s AI Announcements Are Events, The New Search User Is The Trend appeared?
https://www.searchenginejournal.com/googles-ai-announcements-are-ev...

​​ Here’s a basic example of what the code can look like: ​​You can see that, unlike the words on a page, schema is a form of structured data. Its standardized format means there’s no chance of Google misinterpreting it.…Read more ›
https://ahrefs.com/blog/schema-markup/

Google announced on Friday that Google Search, as of May 7th, no longer shows FAQ rich results within the Google Search results. Google will also drop reporting on it within Google Search Console and the respective APIs in the future.
https://www.seroundtable.com/google-drops-faq-rich-results-41298.html

Google Ads has posted new help documentation on site visits assets, which we covered as tests numerous times - the label that says how many people visited the site. Well, now there is official documentation for it and we know they are offi?
https://www.seroundtable.com/google-ads-site-visits-assets-docs-412...

Google now allows you to run vehicle ads in your Standard Shopping campaigns. Previously, this was only available in Performance Max for Vehicle ads only, according to PPC News Feed.
https://www.seroundtable.com/google-vehicle-ads-standard-shopping-c...

PPC is moving past keywords as AI-driven systems redefine targeting, forcing marketers to focus on intent, data quality, and post-click performance. The post I Helped Build Google’s Keyword System. Here’s Why It’s Becoming Obsolete appeared?
https://www.searchenginejournal.com/i-helped-build-googles-keyword-...

Google has updated its Google Merchant Center landing page requirements help documentation to expand and offer more options for out-of-stock products. Google wants you to "ensure your landing page clearly displays product availability for o?
https://www.seroundtable.com/google-merchant-center-more-out-of-sto...

Google may be integrating Google Tag Manager directly into the Google Ads interface. The integration of Tag Manager also comes with a new interface and user experience.
https://www.seroundtable.com/google-tag-manager-to-google-ads-41296...

Learn how to optimize for AI-driven discovery across Google Search, Maps, and Gemini in this exclusive webinar with SOCi and Google.
https://searchengineland.com/winning-the-next-era-of-local-visibili...

Google Ads will impose new access limits on historical reporting data available to advertisers in the interface and APIs. The post Google Ads Will Limit Access To Older Reporting Data appeared first on Search Engine Journal.
https://www.searchenginejournal.com/google-ads-will-limit-access-to...