Google search and Shopping ad clicks are surging, offering advertisers a rare opportunity to reach high-intent audiences while CPCs remain stable.
https://searchengineland.com/google-search-ad-clicks-hit-five-year-...

Google Ads is testing A/B experiments for Shopping Ads, letting advertisers compare product titles/images to see what performs better.
https://searchengineland.com/google-ads-tests-a-b-experiments-for-s...

Advertisers can now access Manual CPC directly in campaign setup, making it easier to set bids without bypassing recommended options.
https://searchengineland.com/google-ads-makes-manual-cpc-easier-to-...

Google’s AI health summaries rely on sources that lack rigorous medical review or evidence, a new analysis finds.
https://searchengineland.com/google-ai-overviews-cite-youtube-healt...

This week’s SEO Pulse highlights the implications of Google handling more of the journey, from discovery to checkout, inside its own ecosystem. The post SEO Pulse: UCP Debate, Trends Gets Gemini, Health AIO Concerns appeared first on Search?
https://www.searchenginejournal.com/seo-pulse-ucp-debate-trends-get...

PPC Pulse recaps Google’s latest budget controls, AI-driven offer testing, and expanded eligibility rules for Shopping promotions. The post PPC Pulse: Total Budgets Expand, Direct Offers, & Shopping Promotions appeared first on Search Engin?
https://www.searchenginejournal.com/ppc-pulse-total-budgets-expand-...

Rajan Patel, the VP of Engineering for Search, said on X that Google is making "changes to ranking" to remove prediction content from showing up in the Google Search top stories and news sections. This comes after some sites are posting "p?
https://www.seroundtable.com/google-remove-prediction-news-news-407...

Over the past few weeks, Google has been showing AI Overviews for local packs, leading some businesses to see huge drops in visibility for their Google Business Profile and local listings. Some businesses are seeing 50% declines or more bec?
https://www.seroundtable.com/google-ai-overview-local-pack-drops-40...

Google Ads has made the Campaign total budgets officially live as an open beta for any advertiser to sign up and use. Campaign total budgets are now available in Search, Performance Max and Shopping campaigns within Google Ads.
https://www.seroundtable.com/google-ads-campaign-total-budgets-4077...

Google Ads has reportedly streamlined the selection capability of Manual CPC bidding during the campaign setup. Now the option can be found under the "Conversions" goal, labeled as "Manually set bids."
https://www.seroundtable.com/google-ads-manual-cpc-bidding-40770.html

A study of 50,807 German health queries finds Google AI Overviews cite YouTube most, as Google pulls some health summaries after a Guardian report. The post Google Health AI Overviews Cite YouTube More Than Any Hospital Site appeared first?
https://www.searchenginejournal.com/google-health-ai-overviews-cite...

Set a total campaign budget over days or weeks, letting Google optimize spend automatically and keep your campaigns on track without constant tweaks.
https://searchengineland.com/google-introduces-total-campaign-budge...

Google Ads has introduced account-level placement exclusions, allowing advertisers to block unwanted inventory from a single, centralized setting.
https://searchengineland.com/google-ads-rolls-out-account-level-pla...

Google AdSense publishers are reporting sudden eCPM and RPM drops of up to 70%, sparking fears of another revenue shock.
https://searchengineland.com/adsense-publishers-report-sudden-reven...

Dig into Lily Ray's analysis of Google’s December 2025 Core Update. See what changed, who gained, and what it means for 2026. The post Google’s December 2025 Core Update: Winners, Losers & Analysis appeared first on Amsive.
https://www.amsive.com/insights/seo/googles-december-2025-core-upda...

Google is rolling out what it calls "Personal Intelligence" in the Gemini app and it will soon also come to Google Search within AI Mode. Google announced that Personal Intelligence in Gemini "connects Gmail, Photos, YouTube and Search in a?
https://www.seroundtable.com/personal-intelligence-google-gemini-40...

Earlier this week, Google announced Universal Commerce Protocol (UCP) and it has a lot of the industry worried. Once SEO named Ramon Eijkemans said, "I hate to bring this, but SEOs: we're gonna be f$@*ed." John Mueller from Google responded?
https://www.seroundtable.com/google-ucp-wont-kill-seo-40766.html

While a number of Google Search features are impacted by Google's core update, favicons showing up or not is not one of them. Yes, your site can drop in the rankings, or not show up in Google Discover, or be removed from Top Stories and oth?
https://www.seroundtable.com/google-core-updates-favicons-40767.html

We have seen ads in AI Mode before but there may be a new Google Ads format coming to AI Mode results, not the just the Direct Offer ads, but Explore guides and article ads.
https://www.seroundtable.com/google-ai-mode-ads-explore-guides-and-...

Google has added Gemini to the Google Trends Explore page to help you find new and fresh search terms. It will also compare those search terms automatically for you, all in a new design. This is rolling out now, but you might not see it ju?
https://www.seroundtable.com/google-trends-explorer-gemini-40763.html

Google’s new data transmission controls let advertisers fine-tune how ad and analytics data flows when user consent is limited.
https://searchengineland.com/google-adds-new-data-transmission-cont...

Google Ads' new campaign set-up flow aims to reduce onboarding friction by letting advertisers get live with a campaign almost immediately.
https://searchengineland.com/google-tests-faster-account-setup-usin...

Google Trends now uses "Gemini capabilities to automatically identify and compare relevant trends for your area of interest," Google wrote.
https://searchengineland.com/google-trends-adds-gemini-to-explorer-...

This is also coming to Google Search in AI Mode soon, Google added.
https://searchengineland.com/personal-intelligence-with-gemini-conn...

A little-known Google Ads setting can allow Google to add unapproved imagery to location-based ads, raising brand control concerns.
https://searchengineland.com/a-quiet-google-ads-setting-could-chang...

The other day, I saw the Google News channel on X respond to claims that Google is going to allow merchants to overcharge you for products sold through the new AI checkout protocol. I found it crazy because Google has checks and balances to?
https://www.seroundtable.com/google-prohibits-different-prices-4076...

Google's John Mueller was asked if it was acceptable to link your brand websites together on a brand page to communicate to your users that the company owns multiple brands. John said, it is pretty common to do so and if done as a reasonabl?
https://www.seroundtable.com/google-linking-brand-websites-40761.html

I am seeing a spike in complaints from Google AdSense publishers of earnings dropping again over the past 24-hours or so. This is similar to last week, and it also coincides with an unconfirmed Google search ranking update.
https://www.seroundtable.com/google-adsense-earnings-drops-ecpm-rpm...

For the past few weeks, Google Ads has been rolling out a new and faster way to set up an account by using an existing campaign. The option reads, "Create an account with campaign for faster setup."
https://www.seroundtable.com/google-ads-create-an-account-with-camp...

Google responds to “personalized upselling” criticism tied to its AI Mode checkout, saying upselling means premium options, not higher prices. The post Google: AI Mode Checkout Can’t Raise Prices appeared first on Search Engine Journal.
https://www.searchenginejournal.com/google-ai-mode-checkout-cant-ra...

Learn how AI content optimization helps your website get cited by ChatGPT, Perplexity, and Google AI Overviews.
https://searchengineland.com/how-to-optimize-content-for-ai-search-...

Learn what the Google 3 pack is, why it‘s important for your business, and how to rank in it consistently.
https://www.semrush.com/blog/google-3-pack/

AI-driven search can turn forum opinions into 'facts.' Here's your emerging ORM playbook for monitoring, response, and AI visibility
https://searchengineland.com/misleading-google-ai-overviews-brands-...

It is now official, Google confirmed it has entered "into a multi-year collaboration" with Apple to power Apple Intelligence features and Siri with Google's Gemini models and cloud technology.
https://www.seroundtable.com/apple-intelligence-siri-via-google-gem...

I am seeing signs of a possible Google search ranking update or volatility around January 12, 2026. This is weird in that most of the tools, not all, are mostly calm, but the chatter has picked up and many SEOs are noticing ranking fluctua?
https://www.seroundtable.com/google-search-ranking-volatility-janua...

Google Shopping is updating its promotions policy to now allow for promotions on subscription fees and abbreviations. This was updated as of this month, January 2026.
https://www.seroundtable.com/google-shopping-promotions-subscriptio...

Google seems to have a bug that prevents searchers from leaving hotel reviews directly in the Google Search desktop interface. It works fine within Google Maps and Hotel search interfaces but not in the web search interface.
https://www.seroundtable.com/google-hotel-knowledge-panels-posting-...

Google offers advice about chunking content for SEO but is that really the conversation we should be having right now? The post Google Downplays GEO – But Let’s Talk About Garbage AI SERPs appeared first on Search Engine Journal.
https://www.searchenginejournal.com/google-downplays-geo-but-lets-t...

Apple and Google announce a multi-year AI partnership. Gemini models and cloud tech will underpin Apple Foundation Models and a more personalized Siri. The post Apple Selects Google’s Gemini For New AI-Powered Siri appeared first on Search?
https://www.searchenginejournal.com/apple-selects-googles-gemini-fo...

In a move that's being hailed as innovative by some but viewed with side eye by others, Apple announces a…
https://www.searchengineworld.com/the-frenemies-duopoly-club-apple-...