Google Analytics adds campaign benchmarking, new data on ChatGPT's index search index, and Google refiles its SerpApi claims with new terms. The post ChatGPT’s Index, GA Benchmarks, Google Refiles Complaint – SEO Pulse appeared first on Sea?
https://www.searchenginejournal.com/seo-pulse-chatgpts-index-ga-ben...

New data shows ChatGPT's page-fetching bot is reaching sites that have disallowed it, and OpenAI's own documentation explains why the file may not stop it. The post OpenAI Says Robots.txt May Not Apply To ChatGPT’s Fetch Bot appeared first?
https://www.searchenginejournal.com/openai-says-robots-txt-may-not-...

ChatGPT names brands in its own search queries before it fetches anything. Being in that query is worth 33 times more. The post ChatGPT Already Knows Who It’ll Recommend Before It Searches appeared first on Search Engine Journal.
https://www.searchenginejournal.com/chatgpt-already-knows-who-itll-...

OpenAI is testing or rolling out a change to how you can click to see the sources from the ChatGPT responses. It used to be a button named "Sources" in the footer of the response, but now sometimes it is showing up within the three-dot "Mor?
https://www.seroundtable.com/openai-chatgpt-sources-less-visible-41...

OpenAI's ad rules now allow some health and finance advertisers in ChatGPT, while placement restrictions still apply to sensitive conversations. The post OpenAI Allows Some Health & Finance Ads In ChatGPT appeared first on Search Engine Jou?
https://www.searchenginejournal.com/openai-allows-some-health-finan...

Ask ChatGPT who runs Germany’s finances and you get a correct answer: “Deutscher Bundesfinanzminister ist Lars Klingbeil.” Fine. Now look…
https://www.searchengineworld.com/the-cia-on-germanys-finance-minis...

OpenAI is testing placing descriptive headings above the ads within ChatGPT responses. I assume it is using AI to generate these headlines above the ChatGPT Ads.
https://www.seroundtable.com/chatgpt-ads-descriptive-heading-41853....

Copy-ready 234 ChatGPT prompts for marketing, SEO, sales, and 10+ use cases, plus the PROMPT framework for writing your own.
https://www.semrush.com/blog/chatgpt-prompts/

New data finds no difference in how OpenAI's in-house search index served licensed and unlicensed sites. The post ChatGPT’s Search Index Serves Small Sites Too, Data Shows appeared first on Search Engine Journal.
https://www.searchenginejournal.com/chatgpts-search-index-serves-sm...

New research finds ChatGPT is already serving ads at scale, while highlighting challenges around targeting relevance.
https://searchengineland.com/study-chatgpt-ads-appear-on-26-of-comm...

ChatGPT users can now reserve a table or join a Yelp waitlist without leaving the conversation, streamlining discovery to booking.
https://searchengineland.com/yelp-brings-restaurant-reservations-an...

ChatGPT Ads work differently from other ad platforms. Here’s what early campaigns reveal about CPCs, targeting, measurement, and performance.
https://searchengineland.com/run-chatgpt-ads-484513

ChatGPT ads now allows for conversion-optimized product feed campaigns, expanded measurement integrations and carousel ads
https://searchengineland.com/chatgpt-ads-rolls-out-ocpc-campaigns-a...

Earlier this week, OpenAI sent an email to advertisers about new ChatGPT Ads Manager product updates. These updates include testing a new multi-product carousel format for product feed campaigns, plus a number of updates to the ad manager i?
https://www.seroundtable.com/openai-chatgpt-ads-updates-41828.html

Can authority in one ChatGPT topic help you win another? Our study shows where topical authority carries over — and where it stops.
https://www.semrush.com/blog/chatgpt-topical-focus-study/

A federal judge has allowed most of Reddit’s lawsuit against Perplexity AI, SerpApi and other data-scraping companies to move forward.…
https://www.searchengineworld.com/reddit-dmca-serpapi

A federal judge has allowed most of Reddit’s lawsuit against Perplexity AI, SerpApi and other data-scraping companies to move forward.…
https://www.searchengineworld.com/8941-2

A new ChatGPT ad format is being tested that starts a conversation with an AI business agent instead of sending users to a website.
https://searchengineland.com/openai-appears-to-be-building-chatbot-...

This week, yep, we had more ongoing Google Search volatility but a calming period on Wednesday. Google has rolled out the platform properties to track X, YouTube...
https://www.seroundtable.com/video-07-31-2026-41791.html

OpenAI is testing a new campaign type named Agent, which allows you to send ChatGPT searchers and users to a Business Agent conversation. So instead of just going to your website, you send them into a chat experience on your website?
https://www.seroundtable.com/chatgpt-ads-business-agent-41801.html

New Similarweb figures reveal how narrowly ChatGPT distributes its outbound clicks, and what that concentration means for publishers chasing AI referral traffic. The post AI Search Isn’t Replacing Google, It’s Layering On Top – Similarweb D?
https://www.searchenginejournal.com/ai-search-isnt-replacing-google...

A language model has no node to feed. Here's why on-site entity work moves Google's graph and never touches what the model learned. The post Entity Mapping Works On Google. Does Any Of It Reach ChatGPT? appeared first on Search Engine Journ?
https://www.searchenginejournal.com/entity-mapping-works-on-google-...

Kevin Indig's data across 1,094 categories shows that only 15.2% have a clear ChatGPT owner, and citations barely predict which brand gets named. The post 89% Of AI Search Demand Has No Clear Owner: Use This Before The Window Closes appeare?
https://www.searchenginejournal.com/89-of-ai-search-demand-has-no-c...

Perplexity never skips the web, so every query is winnable. Here's what its live answer stream reveals about citations, video, and local. The post How Perplexity Actually Picks Sources (I Read The Stream, Not The Answers) appeared first on?
https://www.searchenginejournal.com/how-perplexity-actually-picks-s...

A new report finds ChatGPT citation rates vary sharply by topic, with travel answers citing sources far more often than education answers. The post ChatGPT Links Out Most On Travel Questions appeared first on Search Engine Journal.
https://www.searchenginejournal.com/chatgpt-links-out-most-on-trave...

OpenAI has released a number of new features and changes to ChatGPT Ads Manager over the past week or so. The latest round of changes include changes to how your daily budget works, budget pacing, conversion-optimized campaigns, geo-exclus?
https://www.seroundtable.com/chatgpt-ads-budget-api-ad-formats-more...

ChatGPT Ads improves campaign optimisation, conversion measurement and budget pacing to scale performance on the platform.
https://searchengineland.com/chatgpt-ads-adds-conversion-bidding-ge...

GatherUp's Annie Jackson and Jason Wertham show how to audit what ChatGPT and AI Overviews say about your locations, and which inputs change the answer. The post Emergency Brand Audit: What AI Says About Your Locations appeared first on Sea?
https://www.searchenginejournal.com/emergency-brand-audit-what-ai-s...

It's the top new client request of 2026, and most agencies still can't answer it with data. Here's what you can measure today.
https://searchengineland.com/your-client-just-asked-if-they-show-up...

Waiting for ChatGPT to prove your ROI? The not-provided lesson says stop. Here's the measurement work you can own instead. The post Google Went ‘Not Provided’ In 2011 And Blinded Us, ChatGPT Just Shipped Its Version appeared first on Search?
https://www.searchenginejournal.com/google-went-not-provided-in-201...

OpenAI has added a new tooltip to the conversions column within the ChatGPT Ads Manager. This tooltip shows the conversion values for View Through Attribution (VTA) and Click Through Attribution (CTA).
https://www.seroundtable.com/chatgpt-ads-manager-conversions-value-...

Both Google AI Mode and OpenAI ChatGPT results are testing placing the citation cards on the bottom. AI Mode is doing this thing that anchors you to the bottom of the answer, directly to the citation card. ChatGPT is doing this thing that?
https://www.seroundtable.com/google-ai-mode-chatgpt-bottom-citation...

Most ChatGPT topics still have no dominant brand. See what 50,000 brands reveal about winning AI visibility at the topic level.
https://www.semrush.com/blog/chatgpt-topic-authority-study/

OpenAI seems to have started to show two ads in the footer of the ChatGPT responses. Generally, we have only really seen one ad from one advertiser. Sometimes we'd see two ads from a single advertiser. But now we are seeing examples of two?
https://www.seroundtable.com/chatgpt-showing-two-ads-41706.html

This week, we saw some Google Search ranking volatility around July 11th, so I called it the 7-Eleven update. Bing said it does not do one-off search penalties because it is not scalable. Google Images celebrated its 25th anniversary...
https://www.seroundtable.com/video-07-17-2026-41703.html

Phone call data breaks out AI referrals for the first time. Calls from ChatGPT become leads more often than any other channel, but convert average. The post ChatGPT Calls Turn Into Leads More Often: Invoca Report appeared first on Search En?
https://www.searchenginejournal.com/chatgpt-calls-turn-into-leads-m...

OpenAI added more features to ChatGPT Ads Manager, the ability to exclude your ads from showing based on geo-location and/or audience lists. ChatGPT Ads Manager continues to rapidly add new advertising features to its ad platform.
https://www.seroundtable.com/chatgpt-ads-location-audience-exclusio...

OpenAI has added new metrics to the ChatGPT Ads manager advertiser control center. The new metrics include Attributed Sales Value and Sales ROAS.
https://www.seroundtable.com/chatgpt-ads-attributed-sales-value-and...

A new research paper compares how often ChatGPT and Google send people to websites, and what wider ChatGPT access did to search. The post ChatGPT Access Tied To 9% Drop In Traditional Search appeared first on Search Engine Journal.
https://www.searchenginejournal.com/chatgpt-access-tied-to-9-drop-i...

This week in search, we covered how Google's Nick Fox announced Google Search broke all usage records when Argentina scored its winning goal in the World Cup. Google Search Console now shows third-party platform content performance data fr?
https://www.seroundtable.com/video-07-10-2026-41660.html