Learn how to find and track buyer intent keywords people are using in Google and LLMs like ChatGPT.
https://www.semrush.com/blog/buyer-keywords/

When ChatGPT, Perplexity, or Claude cites your content in a response, some of those users click through the citation and visit your website. That’s AI chatbot traffic, and it may convert better than most channels you’re probably already tra?
https://ahrefs.com/blog/ai-chatbot-traffic/

Google Analytics now separates AI assistant traffic from referrals with a new default channel group for recognized chatbot referrers like ChatGPT and Gemini. The post Google Analytics Adds AI Assistant As Default Channel Group appeared firs?
https://www.searchenginejournal.com/google-analytics-adds-ai-assist...

When your brand disappears from ChatGPT or Perplexity, the fix isn't more content. It's diagnosing which layer broke down. The post Stop Treating AI Visibility As One Problem. It’s Actually Three, On Three Different Layers appeared first on?
https://www.searchenginejournal.com/stop-treating-ai-visibility-as-...

Google announced that GA4, Google Analytics, has a new AI Assistant traffic measurement. This allows you to track AI chatbot traffic, like from ChatGPT, Gemini, and Claude. This is through a new AI Assistant channel in your Default Channel?
https://www.seroundtable.com/google-analytics-ai-assistant-traffic-...

A new study from Ahrefs says that adding schema does not and did not boost citations on any of the AI platforms including Google (AI Overviews or AI Mode), ChatGPT and others. "Adding schema produced no major uplift in citations on any pla?
https://www.seroundtable.com/study-schema-citations-study-41311.html

OpenAI is turning product catalogues into automated ads, making it easier for retailers to scale campaigns inside ChatGPT.
https://searchengineland.com/openai-adds-product-feed-ads-to-chatgp...

Adthena’s new platform gives advertisers a clearer view of competitors and performance inside ChatGPT’s ads ecosystem.
https://searchengineland.com/adthena-launches-chatgpt-ads-intellige...

This week in search we covered more heated Google ranking volatility this morning, it seems big - so stay tuned. We also covered how Google spoke about how they try to isolate their AI systems because...
https://www.seroundtable.com/video-05-08-2026-41290.html

A marketer opens ChatGPT, types a prompt, and gets a (probably pretty bad) blog post draft back in 30 seconds. That’s generative AI. Their colleague opens Agent-A, gives it a target keyword, and walks away. Twenty minutes later, they have…R?
https://ahrefs.com/blog/agentic-ai-vs-generative-ai/

Learn how to track ChatGPT traffic, benchmark against competitors, and connect AI visits to visibility signals.
https://www.semrush.com/blog/track-chatgpt-traffic-and-competitors/

A few weeks ago, we uncovered the beta self-serve Ads Manager for ChatGPT Ads. It was before it officially launched but now OpenAI officially announced its "beta self-serve Ads Manager that allows advertisers in the US to sign up and purcha?
https://www.seroundtable.com/openai-self-serve-ads-manager-41279.html

OpenAI officially launches self-serve ChatGPT ads with CPC bidding, conversion tracking, and expanded advertiser access through its new Ads Manager platform. The post OpenAI Launches Self-Serve Ads Manager for ChatGPT appeared first on Sear?
https://www.searchenginejournal.com/openai-launches-self-serve-ads-...

ChatGPT ads are expanding with self-serve buying, and improved measurement, a move toward a scalable advertising platform.
https://searchengineland.com/chatgpt-ads-expand-with-self-serve-buy...

Early ChatGPT ad data shows high engagement, with strong intent queries like Mother’s Day driving significantly more ad exposure.
https://searchengineland.com/chatgpt-ads-show-strong-early-ctrs-but...

Similarweb published some data sharing the click-through rates for OpenAI's ChatGPT ads. The overall CTR for ChatGPT ads are 0.68%, the top quartile is 1%, the best brands are 1.57% and the peak CTR is 5.4%.
https://www.seroundtable.com/chatgpt-ads-click-through-rates-41267....

This post was sponsored by Siteimprove. The opinions expressed in this article are the sponsor’s own. Why does my content get crawled but never cited in ChatGPT or Perplexity? How do I tell if my AI visibility problem is technical or conte?
https://www.searchenginejournal.com/why-ai-search-skips-your-conten...

Use our 6-month playbook with a free template to rank in AI search across ChatGPT, Google AI Overviews, Perplexity, and Gemini.
https://www.semrush.com/blog/how-to-rank-in-ai-search/

Adthena is tracking 50,000+ daily ChatGPT ad placements across 600+ advertisers. Here's what full rollout means for your campaigns.
https://searchengineland.com/inside-chatgpt-ads-what-the-data-tells...

Which LLMs are crucial for conversions? Get data-driven insights and optimize your AI search efforts for better results. The post ChatGPT vs. Perplexity vs. Gemini: Which LLMs Are Driving Real Conversions? [Expert Panel] appeared first on S?
https://www.searchenginejournal.com/chatgpt-vs-perplexity-vs-gemini...

A new ChatGPT fan-out analysis finds a strong bias toward commercial intent. Here's what it means for your content strategy.
https://searchengineland.com/blog-posts-mentions-chatgpt-476024

Blog SEO isn‘t just about Google anymore. 11 tips to rank and get cited by ChatGPT, Perplexity, and other AI tools.
https://www.semrush.com/blog/blog-seo/

Back in August 2025, I shared the AI content process I had developed for the Ahrefs blog. It used ChatGPT projects and custom GPTs to speed up certain types of content creation from several days to a couple of hours,…Read more ›
https://ahrefs.com/blog/how-i-do-content-engineering-with-claude-code/

Adthena's new tool lets advertisers repurpose existing search campaigns for ChatGPT, making it easier to shift budgets and campaign set-up.
https://searchengineland.com/adthena-launches-google-ads-to-chatgpt...

Earn citations in ChatGPT, Perplexity, and Google‘s AI Overviews with an 8-step SaaS playbook covering schema, llms.txt, and common pitfalls.
https://www.semrush.com/blog/saas-ai-search-optimization/

Learn how AI tools like ChatGPT & Perplexity choose and cite sources. Check if your site is in sources and what to do if it’s not.
https://www.semrush.com/blog/ai-citing-my-site-vs-third-party-sources/

ChatGPT is expanding ads to logged-out users, increasing inventory and making it easier for advertisers to scale spend.
https://searchengineland.com/chatgpt-ads-expand-to-logged-out-users...

OpenAI's public crawler docs now list OAI-AdsBot, a bot that may visit pages submitted as ChatGPT ads to check policy compliance and ad relevance. The post OpenAI’s Crawler Docs Now List OAI-AdsBot For ChatGPT Ads appeared first on Search E?
https://www.searchenginejournal.com/openais-crawler-docs-now-list-o...

OpenAI’s shift to CPC ads in ChatGPT turns it into a performance-driven channel, giving advertisers a new way to capture intent and measure ROI.
https://searchengineland.com/openai-adds-cpc-ads-to-chatgpt-475148

OpenAI is testing a new ChatGPT Ads Manager interface, signaling a shift toward a more scalable, self-serve advertising platform
https://searchengineland.com/advertisers-test-chatgpt-ads-manager-4...

Here are some early screenshots and videos of the ChatGPT ad management interface that some OpenAI advertisers have access to. You can see that you can create campaigns, ad groups, budgets, CPC limits, conversions and much more.
https://www.seroundtable.com/chatgpt-ad-manager-interface-41195.html

Digiday reports an early ChatGPT ads manager build now shows $3-$5 CPC bids for some pilot advertisers, as OpenAI continues expanding its ad tools. The post ChatGPT Ads Now Offer CPC Bidding Between $3 And $5: Report appeared first on Searc?
https://www.searchenginejournal.com/chatgpt-ads-now-offer-cpc-biddi...

Are ChatGPT ads allowing advertisers to go after competitors with greater specificity, or is this just a topical fluke?
https://www.seroundtable.com/example-of-possible-competitor-targeti...

Early ChatGPT ads are drawing interest but limited data and evolving features mean advertisers are still testing cautiously.
https://searchengineland.com/advertisers-are-testing-chatgpt-ads-bu...

Heading alignment and narrow answers drive citations, while long, broad content underperforms, study finds.
https://searchengineland.com/chatgpt-citations-ranking-precision-le...

New Ahrefs data shows Reddit pages appeared often in ChatGPT retrievals but rarely as visible citations. The post ChatGPT Often Retrieves But Rarely Cites Reddit Pages, Data Shows appeared first on Search Engine Journal.
https://www.searchenginejournal.com/chatgpt-often-retrieves-but-rar...

But, although ChatGPT crawls dozens of pages to answer a single query, according to our research, it only ends up citing ~50% of them. Why does one page get the credit while another, which the AI clearly retrieved, gets nothing?…Read more ›
https://ahrefs.com/blog/why-chatgpt-cites-pages/

Learn why covering fewer subtopics can outperform exhaustive guides in ChatGPT citations, backed by large-scale data. The post Shorter, Focused Content Wins In ChatGPT appeared first on Search Engine Journal.
https://www.searchenginejournal.com/shorter-focused-content-wins-in...

Despite a 206% jump in referrals, most sites see minimal traffic as queries rely less on live search and more on pre-trained knowledge.
https://searchengineland.com/chatgpt-traffic-google-study-473811

Discover how ChatGPT is reshaping search habits and web traffic patterns. Analysis of clickstream records reveals changing user behaviors and referral trends in AI-driven search.
https://www.semrush.com/blog/chatgpt-search-insights/