OpenAI released a major study (in the form of an NBER working paper) titled “How People Use ChatGPT”, based on data from 1.5 million conversations among consumers. The findings give a detailed look at who is using ChatGPT, how they are usin?
https://www.searchengineworld.com/new-study-out-how-people-use-chatgpt

September 16 – Search in ChatGPT ChatGPT/SearchGPT results are now more factual with fewer hallucinations, better at detecting search intent, and reformatted for quicker scanning. For SEOs, that means product queries and commercial intent s?
https://www.searchengineworld.com/openai-updates-chatgpt5-with-new-...

Amazon's new agentic AI tool in Creative Studio lets advertisers quickly turn product insights into polished, multi-format ad campaigns.
https://searchengineland.com/amazon-ads-agentic-ai-tool-462116

Google Discover now displays social media posts from Instagram, X, and YouTube Shorts alongside traditional articles, creating a unified content feed. The post Google Discover Adds Social Media Posts & Follow Buttons appeared first on Searc?
https://www.searchenginejournal.com/google-discover-adds-social-med...

This aims to make Google Discover more publisher and creator friendly.
https://searchengineland.com/google-discover-adds-follow-feature-an...

Stronger brand signals mean stronger results. See how to measure brand marketing’s business value. The post How To Measure Brand Marketing Efforts (And Prove Their ROI) appeared first on Search Engine Journal.
https://www.searchenginejournal.com/how-to-measure-brand-marketing-...

Google Discover may be showing X posts (formerly Twitter tweets) from accounts you follow and not from other accounts that you do not follow. Discover has shown X/Twitter posts for a while now, on occasion, but I didn't know Google could s?
https://www.seroundtable.com/google-discover-x-posts-followers-4010...

Earlier this year, we saw some signs that the Google local Questions and Answers feature seemed to be slowly going away, not just in India but other places. Well, now, Google sent out an email saying it will "be discontinuing the My Busines?
https://www.seroundtable.com/google-business-api-questions-and-answ...

Google is testing a new way to lift a suspension within Google Merchant Center. Some can now do video verification, the same way they can with verifying their Google Business Profiles.
https://www.seroundtable.com/google-merchant-center-video-verificat...

OpenAI announced it made improvements to search in ChatGPT. The company said the results are more accurate, reliable, and useful. The update touches on factuality, shopping and formatting.
https://www.seroundtable.com/openai-improves-search-in-chatgpt-4012...

A Google Search bug from this morning led to the search results being overwhelmed with just ads. This is obviously a Google Search serving bug where Google had a glitch and was unable to serve the proper amount of organic/free results.
https://www.seroundtable.com/google-bug-leads-too-many-search-ads-4...

Google is hiring an anti-scraping engineering analyst to help develop ways to stop search results scrapers. The post Google Is Hiring An Anti-Scraping Engineering Analyst appeared first on Search Engine Journal.
https://www.searchenginejournal.com/google-is-hiring-an-anti-scrapi...

Learn step-by-step how to uncover, evaluate, and use competitor keywords to your advantage.
https://www.semrush.com/blog/competitor-keywords/

Learn how to do keyword traffic analysis. Find top keywords, track positions, and optimize content to increase rankings and grow organic traffic.
https://www.semrush.com/blog/keyword-traffic-analysis/

Google is testing placing AI-generated search result snippet summaries. Under each Google search result, there is a thing bar, followed by the Gemini logo and then a short AI-generated summary of the page.
https://www.seroundtable.com/google-ai-generated-search-snippet-sum...

YouTube monetization gets major updates: dynamic sponsorship insertion, side-panel live ads, and AI-powered shopping tools. The post YouTube Monetization Updates Across Long-Form, Shorts, & Live appeared first on Search Engine Journal.
https://www.searchenginejournal.com/youtube-monetization-updates-ac...

OpenAI says ChatGPT search now reduces hallucinations, improves shopping intent detection, and delivers answers in cleaner formats.
https://searchengineland.com/chatgpt-search-update-focuses-on-quali...

TikTok - the new player in Search as 86% of GenZ search on TikTok weekly.
https://www.searchengineworld.com/tiktok-says-its-search-engine-is-...

YouTube announces A/B title testing availability, along with AI-powered conversational analytics for YouTube Studio. The post YouTube Adds Title A/B Testing And “Ask Studio” Analytics appeared first on Search Engine Journal.
https://www.searchenginejournal.com/youtube-adds-title-a-b-testing-...

Meta fuses WhatsApp Status ads with click-to-message, giving brands a bigger stage to spark chats and boost engagement.
https://searchengineland.com/meta-expands-whatsapp-status-ad-option...

Reddit’s 6-second video ad goal boosts completion rates while slashing costs, helping brands pay only for real attention.
https://searchengineland.com/reddit-6-second-video-ad-views-goal-46...

Google’s September 2025 Search Quality Rater Guidelines expand generative AI examples and direct raters to rate scaled, low-value pages as “Lowest.”
https://www.semrush.com/blog/google-expands-rules-on-low-value-cont...

Build lean LLM-ready SEO personas using data you already have to win trust clicks and conversions in the AI search era. The post Personas Are Critical For AI search appeared first on Search Engine Journal.
https://www.searchenginejournal.com/personas-are-critical-for-ai-se...

AI visibility is how discoverable your brand is and how often your content gets referenced across AI platforms like ChatGPT, Claude, Google AI Overviews, Google AI Mode, and Perplexity. For example, here I’m using Ahrefs’ Brand Radar to ana?
https://ahrefs.com/blog/ai-visibility/

Googles ongoing war against Ad blockers reached a milestone last week, with Google removing Ublock Origin ad blocker. Ublock Origin was one of the most popular adblockers you could install for Chrome, and Chrome variants. It has been blocke?
https://www.searchengineworld.com/google-removes-ublock-origin-ad-b...

With the right strategy, even the smallest business can stand out, win customers, and make a lasting impact. Here's how.
https://searchengineland.com/small-businesses-compete-google-ads-46...

In this edition of Ask an SEO, we dive into why evergreen and timely content work best when built for users. The post Ask An SEO: High Volumes Or High Authority Evergreen Content? appeared first on Search Engine Journal.
https://www.searchenginejournal.com/ask-an-seo-high-volumes-or-high...

It looks like the Microsoft Advertising team is at it again. This time Microsoft is now mixing ads within the organic search results in Bing Image Search. So you will find small little ad labels on some of the image results.
https://www.seroundtable.com/bing-image-search-mixed-ads-40098.html

Google announced that the old Search Console achievements you would get in those emails for the past few years, well, now there is a dedicated report you can access in Search Console.
https://www.seroundtable.com/google-search-console-achievements-rep...

Did you know Google Search uses some sort of question fringe score? It is part of the Google search data leak from a year ago, but it seems no one spotted it. It is under the name question_fringe_score.
https://www.seroundtable.com/google-question-fringe-score-40112.html

Microsoft is testing a new search bar/box header for the Bing Search results. The Bing search bar sticks to the top as you scroll through the search results. Google just rolled that out a month or so ago and now Bing is testing it.
https://www.seroundtable.com/bing-sticky-search-header-40105.html

Google adds an Achievements report in Search Console so you can track click-based milestones, see in-progress goals, and jump to Insights and tips. The post Google Search Console Adds Achievements Report To Track Milestones appeared first o?
https://www.searchenginejournal.com/google-search-console-adds-achi...

An OpenAI and Harvard study finds that 24% of ChatGPT use is information-seeking, with non-work usage now exceeding 70%. The post ChatGPT Study: 1 In 4 Conversations Now Seek Information appeared first on Search Engine Journal.
https://www.searchenginejournal.com/chatgpt-study-1-in-4-conversati...

In an action last week, independent ad-tech firm PubMatic filed an antitrust lawsuit alleging Google illegally monopolized parts of the open-web advertising stack, seeking damages and more importantly, structural fixes. Early coverage from?
https://www.searchengineworld.com/pubmatic-sues-google-over-illegal...

Join this Masterclass to hear Google Ads experts share actionable strategies to capture more high-quality leads and prove the full value of your local ad spend.
https://searchengineland.com/google-ads-masterclass-local-search-st...

Google will autotmatically change store visit value, potentially raising ROAS with estimated – not actual – sales.
https://searchengineland.com/google-ads-auto-enables-store-visits-c...

Penske Media, owner of Rolling Stone, Billboard and Variety, says Google AI Overviews steal content, cut traffic and threaten media’s future.
https://searchengineland.com/penske-media-sues-google-ai-overviews-...