Google's May 2026 broad core update has officially completed rolling out. Google announced this via X this morning and the Search Status Dashboard has been updated to document the rollout. It took less than 12 days to roll out, and this upd?
https://www.seroundtable.com/google-may-2026-core-update-done-41435...

More budget doesn’t always create more revenue. Identify when scaling paid search will drive incremental value versus higher costs.
https://searchengineland.com/high-roas-campaigns-more-budget-479149

The the second Google core update of 2026 was a big one, causing a lot of search ranking volatility over the rollout.
https://searchengineland.com/google-may-2026-core-update-rollout-is...

The GEO debate has become a distraction from a larger shift in how AI systems surface brands, sources, and recommendations.
https://searchengineland.com/its-just-seo-geo-conversation-479158

Just when I thought the Google search volatility would start to cool, I am seeing another spike in huge search ranking volatility today - June 2nd...
https://www.seroundtable.com/google-may-core-update-volatility-4143...

Google has updated the Google Ads Terms of Service (TOS) in the area of policy, payment, and liability. The changes incorporate AI-related changes to Google Ads and more changes. I believe the last time Google updated these TOS was 8 years?
https://www.seroundtable.com/google-ads-terms-of-service-updated-41...

Google Discover may be showing Threads (the Facebook Twitter alternative social network) more often in the feed. Threads is not shown as much as YouTube or X but it seems to have grown significantly and surpassed TikTok and Instagram.
https://www.seroundtable.com/threads-in-google-discover-more-41427....

James Murray, Global Product Storytelling Lead, Generative AI at Microsoft, gave a webinar named How to successfully navigate the human, LLM, and agentic web last week. He had a slide come up at about the 9 minute and 30 second mark that r?
https://www.seroundtable.com/microsoft-ai-reducing-clicks-website-v...

Google announced a new feature in Google AdSense to share the full IP address in bid requests. Google said that full IP addresses are indicated by many buyers to be an important signal, so there is a new setting to allow you to share the fu?
https://www.seroundtable.com/google-adsense-full-ip-address-sharing...

Mixing button clicks and purchases in one conversion column trains the algorithm to chase the wrong users. Here's the architectural fix. The post How To Fix Google Ads Smart Bidding With A Primary Vs. Secondary Conversion Framework appeare?
https://www.searchenginejournal.com/how-to-fix-google-ads-smart-bid...

Google's John Mueller casts doubt on LLMs.txt and says he likes WebMCP, a Google-backed alternative. The post Google Says LLMs.txt Is Purely Speculative… For Now appeared first on Search Engine Journal.
https://www.searchenginejournal.com/google-says-llms-txt-is-purely-...

Curious about the state of SEO in 2026? Then look no further. We’ve curated, vetted, and categorized a list of up-to-date stats below. Contents Top SEO statistics 68% of online experiences begin with a search engine. (BrightEdge) 63.41% of?
https://ahrefs.com/blog/seo-statistics/

"Influence is the new traffic." Rand Fishkin's argument and MIT's AI Labor Exposure Map landed in the same week and pointed at the same problem. The post Why Great Content No Longer Works: MIT Research Shows The Shift Reshaping SEO Strategy?
https://www.searchenginejournal.com/why-great-content-no-longer-wor...

Advertisers and developers will soon have new tools to automate campaign management and targeting within existing DV360 workflows.
https://searchengineland.com/dv360-api-adds-demand-gen-support-479175

Google is helping advertisers unify measurement workflows and boost audience match rates across Google's advertising ecosystem.
https://searchengineland.com/google-expands-data-manager-api-with-g...

The update now lets brands use retailer data to reach high-intent shoppers across YouTube, Discover and Gmail.
https://searchengineland.com/commerce-media-expands-beyond-retail-s...

According to SpaceX’s May 2026 S-1 filing, 117 million people use Grok’s features every month, out of X’s 550 million monthly active users. That makes it one of the most-used AI assistants on the planet, and a growing influence on…Read more?
https://ahrefs.com/blog/most-cited-domains-grok/

Copilot is woven through Windows, Edge, Bing, and Microsoft 365, and that reach is enormous: Microsoft says the Copilot apps alone draw more than 100 million monthly active users, with over 800 million people touching Copilot-powered AI fea?
https://ahrefs.com/blog/most-cited-domains-copilot/

Unlike a general chatbot, Perplexity is an answer engine first: it was designed to respond to questions with linked references up front. That model has found a real audience, with the company reporting hundreds of millions of queries a mont?
https://ahrefs.com/blog/most-cited-domains-perplexity/

Google has folded Gemini into Search, Android, Chrome, and Workspace, and the audience has grown fast: on Alphabet’s Q4 2025 earnings call, Sundar Pichai said the Gemini app had passed 750 million monthly active users, up from 650 million a?
https://ahrefs.com/blog/most-cited-domains-gemini/

AI Overviews are the AI-generated summaries that now sit above traditional Google results — and their scale is staggering. Google says they reach over 2 billion monthly users across more than 200 countries, roughly a quarter of everyone on?
https://ahrefs.com/blog/most-cited-domains-ai-overviews/

The Search Engine Roundtable Google volatility aggregator tool is finally live. This takes the volatility scores from the tools I use for my Google update stories and aggregates them into one score. You can then click in for more detail and?
https://www.seroundtable.com/ser-volatility-aggregator-chart-41428....

Link intent combines authoritative content with strategic outreach to build links, referral traffic, and AI search visibility.
https://searchengineland.com/link-intent-great-content-strategic-ou...

What if a single file could tell AI systems exactly what your organization knows and where the evidence lives? That's the EntityMap proposal. The post EntityMap: The Open Standard That Gives AI Systems A Structured View Of Your Business app?
https://www.searchenginejournal.com/entitymap-the-open-standard-tha...

Structured client memory helps AI-generated work stay grounded in brand guidance, campaign history, and technical limitations.
https://searchengineland.com/client-brain-ai-context-seo-479095

AI agents rely on structured data to understand and act on your content. Learn how schema markup supports the emerging agentic web.
https://searchengineland.com/schema-markup-optimize-agentic-web-479080

Google added a new help document to the Google Ads help documentation section named About the Invalid Activity Credit Report. I am not sure if the report is new, or if it is just that the help document is new - but either way, this is a rep?
https://www.seroundtable.com/google-ads-invalid-activity-credit-rep...

Google has confirmed it is doing a small test of healthcare-related ads in AI Mode. Ginny Marvin, the Google Ads Liaison, said this on LinkedIn when asked if the rumors of Google testing ads in AI Mode for healthcare a few weeks ago were tr?
https://www.seroundtable.com/google-healthcare-ads-ai-mode-41420.html

Google Ads is rolling out branded searches controls to some advertisers within AI Max. This allows advertisers to control how your ads appear in searches that include brand names.
https://www.seroundtable.com/google-ads-branded-searches-controls-4...

Google CEO Sundar Pichai downplays Google Zero concerns, saying low-quality clicks are being filtered out. The post Google CEO Sundar Pichai Downplays Google Zero Concerns appeared first on Search Engine Journal.
https://www.searchenginejournal.com/google-ceo-sundar-pichai-downpl...

Google Ads has a new leads section under the Conversions section that shows Google-hosted form leads for the past 60 days. This will give you the lead's name, stage, date submitted, email, phone, the form contents and more.
https://www.seroundtable.com/google-ads-lead-management-41416.html

Google is testing a new way to show citation link cards within AI Overviews and AI Mode. In this test, if you click on a citation bubble, Google opens a carousel at the bottom of the screen that you can swipe left or right on to see the lin?
https://www.seroundtable.com/google-ai-mode-sliding-carousel-41417....

AI 1.0 saved time. AI 2.0 makes money. The marketers who win will be Positionless.
https://searchengineland.com/mckinsey-frames-ai-2-0-positionless-ma...

A study found star ratings alone didn't predict small business performance. Active ORM did. Here's what that means as AI narrows local visibility. The post Treating Reviews As Business Infrastructure, Not Marketing, Drives Real Business Re?
https://www.searchenginejournal.com/treating-reviews-as-business-in...

Google's Doodle today is an animated Disco ball, titled "The Art of Disco." Google wrote, "In celebration of Pride Month, today's Doodle celebrates the art of disco by shining a light on the LGBTQ+ artists who helped create space for everyo?
https://www.seroundtable.com/google-disco-ball-logo-41425.html

Google said ignore llms.txt for citations. It didn't say ignore machine-readable maps for agents completing tasks. There's a difference worth understanding. The post What Google’s New AI Guide Actually Debunks. And What It Doesn’t appeared?
https://www.searchenginejournal.com/what-googles-new-ai-guide-actua...

A new AI performance insights report will give ecommerce brands a look at how they appear across AI-powered shopping experiences.
https://www.semrush.com/blog/google-to-add-ai-performance-report-to...

Google is bringing Preferred Sources to AI Overviews and AI Mode. Here‘s what it means for your visibility.
https://www.semrush.com/blog/google-preferred-sources-in-ai-experie...

Topical authority is what separates those two outcomes. It’s about becoming the site search engines trust most on a given subject. The more that trust is established, the better your rankings, your visibility in AI search results, and your?
https://ahrefs.com/blog/topical-authority/

Understand the challenges of AI agents visit website authorization. This case raises critical questions about technology and legal rights. The post Amazon Vs. Perplexity: The CFAA Case That Decides Whether AI Agents Can Visit Your Website a?
https://www.searchenginejournal.com/amazon-vs-perplexity-the-cfaa-c...