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Friday May 8, 2026

SERoundTable
11:41 am
Google May Adjust Its Site Reputation Abuse Policy For EU News Sites
Google proposed a number of changes to the EU in order to avoid fines from the European Union. One of those changes is around the site reputation abuse policy, which the EU watchdog said directly impacts a common and legitimate way for pub?
https://www.seroundtable.com/google-site-reputation-abuse-policy-eu...
SERoundTable
11:31 am
Google AdSense Vignette Ads Drops Back Button Trigger Over Hijack Penalty
Google AdSense (and Ad Manager) will drop the browser back button trigger for vignette ads additional triggers due to the new Google search penalty for back button hijacking. Google AdSense will drop it on June 15, 2026, the day the search?
https://www.seroundtable.com/google-adsense-back-button-trigger-gon...
SERoundTable
11:21 am
Google Ads To Require Passkey For Certain Sensitive Actions After July 15
Google sent out emails to advertisers that starting July 15, 2026 the Google Ads system will require the use of passkeys for certain sensitive actions. This is likely due to the spike in Google Ads hijacks over the past year or so.
https://www.seroundtable.com/google-ads-passkey-sensitive-actions-4...
SERoundTable
11:11 am
Microsoft Advertising Custom Columns Supports All Conversion Metrics
Microsoft Advertising custom columns now support all conversion metrics - instead of just specific conversion metrics. This gives advertisers more flexibility on tracking campaign performance.
https://www.seroundtable.com/microsoft-ads-custom-columns-conversio...
SEJ
11:00 am
AI Companies Are Selling Heartwarming Ads – They’re Racing To Automate Your Job
Track your organic CTR, citation share of voice, and team capability, not the AI company narrative. Here's what the ads aren't saying. The post AI Companies Are Selling Heartwarming Ads – They’re Racing To Automate Your Job appeared first o?
https://www.searchenginejournal.com/ai-companies-are-selling-heartw...
SEJ
10:36 am
WordPress 7.0 Will Ship Without Real-Time Collaboration
WordPress delays rollout of real-time collaboration. Co-founder Mullenweg cites WPE lawsuit as a distraction hampering progress. The post WordPress 7.0 Will Ship Without Real-Time Collaboration appeared first on Search Engine Journal.
https://www.searchenginejournal.com/wordpress-7-0-will-ship-without...
SEMRUSH
09:16 am
ToFu, MoFu, BoFu: A practical guide to the conversion funnel
Learn tactics + content suitable for each stage, including how to reverse engineer your competitors’ conversion funnels.
https://www.semrush.com/blog/tofu-mofu-bofu-a-practical-guide-to-th...
SEMRUSH
08:55 am
How to find and fix what AI gets wrong about your brand
Learn how to identify, trace, and fix incorrect information about your brand in AI answers.
https://www.semrush.com/blog/fix-ai-brand-misinformation/

Thursday May 7, 2026

SEL
08:24 pm
Microsoft Ads expands custom columns to include all conversion metrics
Advertisers can now create more tailored metrics using full conversion data, aligning reporting with business goals.
https://searchengineland.com/microsoft-ads-expands-custom-columns-t...
SEL
06:07 pm
AI Max vs DSA: Advertisers question control as Google responds
Advertisers are questioning AI Max’s lack of granular landing page control compared to DSA, as Google confirms some gaps still exist.
https://searchengineland.com/ai-max-vs-dsa-advertisers-question-con...
SEJ
04:41 pm
“SEO Expert” Became “AI Search Expert” (Gulp.): How To Control AI Answer Accuracy
About a year ago, your job description changed without your permission. This on-demand session helps you catch up and take the lead. Suddenly need to track both SERP rankings and AI accuracy? How do you make sure AI is saying the right thin?
https://www.searchenginejournal.com/seo-expert-became-ai-search-exp...
SEJ
04:21 pm
Keyword Research Has A New Strategy & It’s Getting Local Businesses Into AI Results [Webinar]
Unlock the power of local SEO with effective keyword research. Learn how to leverage local trust signals for better results. The post Keyword Research Has A New Strategy & It’s Getting Local Businesses Into AI Results [Webinar] appeared fir?
https://www.searchenginejournal.com/keyword-research-has-a-new-stra...
SEJ
04:02 pm
Google’s Mueller: Vibe Coding Won’t Handle Your SEO For You
Google's John Mueller and Martin Splitt shared their vibe coding experiences, noting that AI tools still need specific SEO instructions to work well. The post Google’s Mueller: Vibe Coding Won’t Handle Your SEO For You appeared first on Se?
https://www.searchenginejournal.com/googles-mueller-vibe-coding-won...
SEL
03:39 pm
Google AdSense removes browser back button trigger for vignette ads
This is due to the new Google search penalty for back button hijacking.
https://searchengineland.com/google-adsense-removes-browser-back-bu...
Ahrefs
03:33 pm
How Does AI Get Its Information? Training Data, RAG, MCPs, and APIs Explained
Each data layer has its own pros and cons, so if you’ve ever wondered why an AI confidently told you something wrong, why one tool seems to know about last week’s news and another doesn’t, or why your competitor’s product…Read more ›
https://ahrefs.com/blog/how-does-ai-get-its-information/
SEJ
03:00 pm
Google Ads Introduces Journey-Aware Bidding And New Budget Pacing Updates
Google Ads introduces Journey-aware Bidding, Smart Bidding Exploration expansion, and new budget pacing updates for Search, Shopping, and Performance Max campaigns. The post Google Ads Introduces Journey-Aware Bidding And New Budget Pacing?
https://www.searchenginejournal.com/google-ads-introduces-journey-a...
SEL
03:00 pm
Google adds AI-powered bidding and demand-led budgeting to Search and Shopping
Google is aiming to help advertisers capture untapped demand and optimise spend in real time whilst reducing manual work.
https://searchengineland.com/google-adds-ai-powered-bidding-and-dem...
SEMRUSH
02:57 pm
11 Google Ads best practices to maximize return on ad spend
Check out the top Google Ads best practices you need to follow to get better results from your ad campaigns.
https://www.semrush.com/blog/google-ads-best-practices/
SEL
02:00 pm
5 JavaScript SEO lessons from top ecommerce sites
See how Chewy, Harrods, Under Armour, and more brands handle rendering, navigation, structured data, and scripts without hurting SEO.
https://searchengineland.com/5-javascript-seo-lessons-from-top-ecom...
SEJ
01:30 pm
The ROI Problem With AI Traffic Nobody Is Measuring Correctly
AI visibility ROI can't be measured in clicks because clicks were never part of the design. Here's the framework shift before the spreadsheet catches up. The post The ROI Problem With AI Traffic Nobody Is Measuring Correctly appeared first?
https://www.searchenginejournal.com/the-roi-problem-with-ai-traffic...
SEJ
01:18 pm
7 Common AI Website Mistakes That Are Easy To Avoid
Y Combinator general partner Aaron Epstein was joined by Raphael Schaad, founder of Cron that was sold to Notion, to discuss common mistakes made with AI designed websites. They identified seven common mistakes vibe coders made with their w?
https://www.searchenginejournal.com/7-common-ai-website-mistakes-th...
SEJ
01:00 pm
Google’s Quality Threshold Is Quietly Killing Scaled AI Content
Every "Mt. AI" traffic crash tells the same story: volume without editorial strategy will always hit Google's quality threshold eventually. The post Google’s Quality Threshold Is Quietly Killing Scaled AI Content appeared first on Search En?
https://www.searchenginejournal.com/googles-quality-threshold-is-qu...
SEL
01:00 pm
8 GEO metrics to track in 2026
AI search is creating new visibility gaps for brands. These metrics help you track presence, influence, and inclusion across platforms.
https://searchengineland.com/geo-metrics-to-track-476642
SEJ
12:00 pm
How To Leverage AI Ad Placements And Are They Worth It? – Ask A PPC
AI ads aren't mysterious once you know the rules. Here's how to access inventory, set expectations, and build budget that actually works. The post How To Leverage AI Ad Placements And Are They Worth It? – Ask A PPC appeared first on Search?
https://www.searchenginejournal.com/ask-a-ppc-how-to-leverage-ai-ad...
SEL
12:00 pm
How to use Google and LLM insights to improve international SEO
Turn Google and AI search signals into localized content structures that better match regional user behavior.
https://searchengineland.com/google-llm-insights-international-seo-...
SERoundTable
11:51 am
Google Improves Links Within AI Mode & AI Overviews In 5 Ways
Google announced five new ways in how it is improving linking to web pages from AI Mode and AI Overviews. Some of these we saw Google testing earlier, and I (we) were fans of these changes and I am glad to see Google officially roll them ou?
https://www.seroundtable.com/google-improves-links-ai-mode-ai-overv...
SERoundTable
11:41 am
Microsoft Bing On Search Indexing vs. Grounding Indexing
The folks over at Microsoft Bing put together a blog post explaining the differences between indexing for Search versus indexing for Grounding (AI responses) and the differences. Krishna Madhavan, Knut Risvik, Meenaz Merchant from Microsoft?
https://www.seroundtable.com/bing-search-indexing-vs-grounding-inde...
SERoundTable
11:31 am
Google Ads AI Max Content & Titles Exclusions On Account Level Coming
Google will be bringing content and titles related exclusions to the account level to Google Ads AI Max later this year. It will give you the ability to always exclude any other content you don't want to use in your ads at the account level?
https://www.seroundtable.com/google-ads-ai-max-content-titles-exclu...
SERoundTable
11:21 am
Bing Places For Business Finally Mobile Friendly
It is 2026 and finally Bing Places for Business is finally mobile friendly. Microsoft Bing sent me an email letting me know of this update, saying, "We're excited to share that Bing Places for Business now offers a mobile-responsive experie?
https://www.seroundtable.com/bing-places-for-business-mobile-friend...
SERoundTable
11:11 am
Google Ads Call Recording To Default To Yes On July 1st
Google sent out emails notifying applicable advertisers that they will default call recording to Yes, to always record calls, if you don't pick an option yourself. Google wrote, "Starting July 01, 2026, if you haven't made a selection for?
https://www.seroundtable.com/google-ads-call-recording-default-yes-...
SEL
11:00 am
AI SEO punishes lazy marketing strategies by Brick Marketing
AI-driven search draws on broader signals, exposing gaps in fragmented campaigns and favoring brands with a consistent, cross-channel presence.
https://searchengineland.com/ai-seo-punishes-lazy-marketing-strateg...
SEJ
10:29 am
Google Answers If Preferred Sources Overrides Low Quality Signals
Google's John Mueller answers if Preferred Sources overrides ranking signals. Could it be a "trust button" signal? The post Google Answers If Preferred Sources Overrides Low Quality Signals appeared first on Search Engine Journal.
https://www.searchenginejournal.com/google-answers-if-preferred-sou...
SEMRUSH
08:36 am
Google’s Universal Commerce Protocol capabilities expand to main SERP
Google started rolling out UCP-powered checkout to product listings to allow buying directly on the SERP.
https://www.semrush.com/blog/google-ucp-checkout-in-main-serp/

Wednesday May 6, 2026

SEJ
09:42 pm
Google Says AI Creative Should Help Brands Differentiate, Not Blend In
Google addressed growing concerns around repetitive AI-generated ads, advertiser controls, and how brands can maintain differentiation at scale. The post Google Says AI Creative Should Help Brands Differentiate, Not Blend In appeared first?
https://www.searchenginejournal.com/google-says-ai-creative-should-...
SEJ
09:27 pm
Bing Team Describes How Grounding Differs From Search Indexing
Microsoft's Bing team published a framework describing how grounding for AI-generated answers differs from traditional search across five measurement areas. The post Bing Team Describes How Grounding Differs From Search Indexing appeared?
https://www.searchenginejournal.com/bing-team-describes-how-groundi...
SEL
05:56 pm
Microsoft: AI answers need a smarter search index
AI search is pushing indexes beyond relevance, with Bing focusing on facts, attribution, and confidence before answers are generated.
https://searchengineland.com/microsoft-ai-answers-index-476691
Ahrefs
04:47 pm
Agentic AI vs. Generative AI: What’s the Difference, and Why Does It Matter?
A marketer opens ChatGPT, types a prompt, and gets a (probably pretty bad) blog post draft back in 30 seconds. That’s generative AI. Their colleague opens Agent-A, gives it a target keyword, and walks away. Twenty minutes later, they have…R?
https://ahrefs.com/blog/agentic-ai-vs-generative-ai/
Microsoft Bing Blogs
03:57 pm
Evolving role of the index: From ranking pages to supporting answers
Search indexing was built to help humans decide what to read. Grounding is being built to help AI systems decide what to say and simultaneously helping people to verify, refine, or challenge what the AI system produces. That is the shift -?
https://blogs.bing.com/search/May-2026/Evolving-role-of-the-index-F...
SEL
03:16 pm
Google Analytics Data API adds cross-channel conversion reporting (alpha)
Developers can now access unified paid and organic conversion data programmatically, though the feature is still in limited alpha.
https://searchengineland.com/google-analytics-data-api-adds-cross-c...
SEL
02:30 pm
The real strategy behind negative keywords in 2026
From match types to automation, learn how to make smarter exclusion decisions that align with account goals.
https://searchengineland.com/negative-keywords-strategy-476563