Google, for the umpteenth time, has updated how it shows links and carousel link cards in AI Mode and AI Overviews. Google always says this is to encourage searchers to click from the AI response to the publisher or creator, but it feels a?
https://www.seroundtable.com/google-updates-links-in-ai-mode-and-ai...

Google is changing how links appear in AI Mode and AI Overviews, moving inline links higher and expanding the carousels that highlight Preferred Sources. The post Google Puts Inline Links Higher In More AI Search Responses appeared first on?
https://www.searchenginejournal.com/google-inline-links-higher-ai-s...

A consumer’s growing balance or renewed account activity gives your bank a reason to pay attention. The right next step depends on what that change means for the person behind the account. Curinos reports that the top frustrations with ban?
https://www.amsive.com/insights/data-intelligence/next-best-action-...

Google flips its default from ranked results to AI answers when answer-layer ad yield matches the SERP. That crossover lands between 2028 and 2030. The post SERPs Stop Being The Default Between 2028 & 2030 appeared first on Search Engine Jo?
https://www.searchenginejournal.com/serps-stop-being-the-default-be...

Google has launched its Universal Cart today in Google Search and Gemini within the United States. This is powered by the Universal Commerce Protocol (UCP) and it was launched right before the big holiday shopping season.
https://www.seroundtable.com/universal-cart-google-search-42312.html

Scan your website in Site Audit, connect Semrush’s MCP to Claude, and have Claude analyze the audit data.
https://www.semrush.com/blog/semrush-seo-audit-with-claude/

Prepare for a potential Panda-style Google update by addressing scaled AI content and fake authors that could threaten rankings across your site. The post 96.8% Chance Of A Panda-Style Update Within A Month According To Prediction Model Sig?
https://www.searchenginejournal.com/a-panda-style-update-within-a-m...

Google has a new Google Ads beta format named automotive model feeds on search ads, also known as Vehicle Top Ads (Beta). This is a new search ad format designed specifically for vehicle manufacturers to showcase vehicles with rich visuals?
https://www.seroundtable.com/google-vehicle-top-ads-42301.html

Google is testing a redesigned search bar within the Google mobile app. The new search bar is now has the + sign in it, and instead of saying "Search," it says "Ask Google." The search bar is also white, as opposed to gray and is thinner?
https://www.seroundtable.com/google-app-new-search-bar-42267.html

Google Ads has released version 26 of the Google Ads API. This is a major release of the Google Ads API updates including SMS messaging, local services, hotel center accounts, lift measurements, EU political items, conversion features, and?
https://www.seroundtable.com/google-ads-api-version-26-42307.html

Google Ads has updated the sexual content policies to "provide additional examples and clearer information to advertisers," the company wrote. The main section that was updated was the "Sexually suggestive elements and themes" section.
https://www.seroundtable.com/google-ads-updates-sexual-content-poli...

Bing is testing showing "Related searches based on your browsing" similar to how Google is/was showing this a few months ago. In Bing's test, this is below the Microsoft Ads in the search results.
https://www.seroundtable.com/bing-related-searches-based-on-your-br...

Coywolf Pack makes EmDash-based websites absurdly fast, adds more SEO functionality, and improves WordPress to EmDash migrations. The post Coywolf Pack EmDash SEO Plugin Makes Sites Absurdly Fast appeared first on Search Engine Journal.
https://www.searchenginejournal.com/coywolf-pack-emdash-seo-plugin-...

Google's new Search Central video series tackles unusual technical SEO questions, starting with emoji, non-English characters, and keywords in your URLs. The post Google Launches A Video Series For Odd Technical SEO Questions appeared first?
https://www.searchenginejournal.com/google-launches-a-video-series-...

Google Ads introduces channel prioritization and budget allocation controls, giving advertisers more flexibility over spending across Search, Performance Max, and other campaigns. The post Google Ads Introduces Channel Prioritization And Bu?
https://www.searchenginejournal.com/google-ads-introduces-channel-p...

Google Ads is rolling out two new "controls" in the advertising platform named channel prioritization and budget allocation. These are rolling out globally across Google Search, Google Shopping, Performance Max, and soon Demand Gen.
https://www.seroundtable.com/google-ads-channel-prioritization-budg...

Google posted its first video in a series of what they are calling The Non-Canonical Cabinet. In this video, Cherry Prommawin and Gary Illyes discussed how Google Search deals with URLs. They discuss URLs as a ranking signal, hyphens versus?
https://www.seroundtable.com/google-search-urls-42305.html

If search is your only presence, you’re exposed. Google has been purging SEO-first sites since the Helpful Content Update. Here’s what replaces them. The post Why SEO Isn’t Enough Anymore – And Why That’s A Good Thing appeared first on Sear?
https://www.searchenginejournal.com/why-seo-isnt-enough-anymore-and...

A store can look agent-ready by default and still fail the moment a buyer asks about shipping, pickup, or cancellation. Here's what to verify. The post Your Store Is ‘Agent-Ready’ By Default, We Tested 122 Shopify Stores To See What That Ac?
https://www.searchenginejournal.com/your-store-is-agent-ready-by-de...

Google Ads seems to be testing a new report named the Search terms and ad combinations report. This report shows how search queries, ad creatives, and landing pages work together.
https://www.seroundtable.com/google-ads-search-terms-and-ad-combina...

Google is testing placing the left vertical sidebar you see in AI Mode results on the main Google web search results page. This places the small super G Google logo on the left, with the chat history lines, a way to start a chat with AI Mo?
https://www.seroundtable.com/google-ai-mode-left-sidebar-42298.html

Microsoft Bing is testing placing a large single ad unit at the top of the Bing Search results page. The sponsored ad has a gray background, with an image and call to action button, and of course, the url, title and ad description.
https://www.seroundtable.com/bing-large-single-sponsored-ad-42283.html

OpenAI has humans who are reaching out to advertisers to help them manage their ChatGPT Ads. These ad representatives are called ChatGPT Ads Account Managers and I guess are real humans who help agencies manage ads for their customers?
https://www.seroundtable.com/openai-chatgpt-ads-account-manager-422...

Google added a section for prediction markets to the main Google Ads policies documentation last week. Google has posted updates and policies on advertising for prediction markets on Google Ads numerous times before, but now it has been add?
https://www.seroundtable.com/google-ads-policies-prediction-markets...

OpenAI seems to have removed or replaced the UTM parameters it placed on links within the ChatGPT results. This makes it harder to know if a click came from ChatGPT versus some other platform. This seems to have started with the release of?
https://www.seroundtable.com/utm-parameters-missing-chatgpt-42299.html

Google explains how it ranks PDFs in Search and AI Mode and how to check if a PDF is SEO friendly. The post Google Explains How They Rank PDFs And What It Means For SEO/GEO appeared first on Search Engine Journal.
https://www.searchenginejournal.com/google-explains-how-they-rank-p...

Google’s reported search results poisoning undermines confidence in SEO data that businesses use to make decisions. The post Analysis: Google Is Poisoning Search Results For Rank Trackers appeared first on Search Engine Journal.
https://www.searchenginejournal.com/analysis-google-is-poisoning-se...

Join seoClarity on October 28 at 2 p.m. ET to learn how product-page language, competitor recommendations, and readable product data affect AI shopping discovery. The post How To Help AI Shopping Agents Find Your Products appeared first on?
https://www.searchenginejournal.com/how-to-help-ai-shopping-agents-...

Bing's AI Performance report adds a view that sorts cited queries into topics and lists queries where other sites are cited but your site isn't. The post Bing Webmaster Tools Sorts AI Search Queries Into Topics appeared first on Search Engi?
https://www.searchenginejournal.com/bing-webmaster-tools-topics-por...

Experimental Core Web Vitals that count in-app page changes are now in the Chrome UX Report, with Search Console set to follow. The post Google Adds Experimental Soft Navigation Metrics To CrUX appeared first on Search Engine Journal.
https://www.searchenginejournal.com/google-experimental-soft-naviga...

Google's Martin Splitt and John Mueller just posted a Search Off the Record podcast on the topic of PDFs, it is named PDFs in Search: Indexing, AI & Pitfalls. It goes over how PDFs are converted for crawling and indexing, how Google process?
https://www.seroundtable.com/google-search-on-pdfs-42291.html

Google added Gemini 4 Argon to AI Mode for paid subscribers and opened the model to developers, enterprises, and the Gemini app. The post Google Adds Gemini 4 Argon To AI Mode For Pro & Ultra Subscribers appeared first on Search Engine Jour?
https://www.searchenginejournal.com/google-gemini-4-argon-ai-mode/5...

Google announced Gemini 4 Argon a couple of weeks ago and today announced that it is now an option in Google Search via AI Mode for Google AI Pro and Ultra subscribers globally.
https://www.seroundtable.com/google-ai-mode-gemini-4-argon-42289.html

Microsoft Bing just announced a new addition to the AI performance reports in Bing Webmaster Tools named Topics Portfolio. Topics Portfolio shows you the "presence is distributed across themes, how much demand each theme represents, how com?
https://www.seroundtable.com/topics-portfolio-bing-webmaster-tools-...

There have been a number of reports recently of sites struggling to be properly indexed following a site migration. I have consulted with a few sites on this issue and have developed a theory. Please know that this theory is not something I?
https://www.mariehaynes.com/its-possible-your-migration-issues-may-...

Bing Webmaster Tools introduces Topics Portfolio, a beta view of sites’ presence across thematic AI Search clusters. It combines portfolio-level context with query-level opportunities for planning growth.Each topic shows Topic Size, Sites C?
https://blogs.bing.com/webmaster/2026/10/introducing-topics-portfol...

Learn six common SEO testing mistakes and how scientific thinking can help you design better experiments, interpret results, and make more reliable decisions. The post Test Like A Scientist: 6 Mistakes That Undermine Your SEO Experiments ap?
https://www.searchenginejournal.com/test-like-a-scientist-mistakes-...

Your AI visibility check was probably in English. However, new research across 1,650 responses shows AI recommends different brands in different languages. The post Lost In Translation: How Language Changes Which Brand AI Recommends appeare?
https://www.searchenginejournal.com/lost-in-translation-how-languag...

I spotted a thread on Reddit that seemed off from an SEO perspective. A site owner said he switched to a new domain four months ago, Google indexed and served the new domain but then all of a sudden, Google started to show the old domain ag?
https://www.seroundtable.com/google-search-old-domain-42279.html

Google may show "certain pharmaceutical products" and pharmaceutical drugs within ads in AI Mode and AI Overviews. A Google spokesperson told Adweek it has "recently expanded to include certain pharmaceutical products" within these surface?
https://www.seroundtable.com/google-ads-drugs-ai-mode-ai-overviews-...