Linkedin Shares 7 Insights for Powerful Online Engagement Via @sejournal, @martinibuster
Head of Engineering for LinkedIn Premium shares how her team set the foundation for creating high quality user experiences online
Search Engine Journal 7:22 pm on April 10, 2024
Prashanthi Padmanabhan, LinkedIn's Engineering Director for Content Product, emphasizes the importance of creating user-focused online experiences. She shares insights from her team's process of developing AI-powered writing assistants and incorporating user feedback. Key takeaways include the need for a user-centric approach, empathy towards site visitors, and staying close to member needs and experience.
- User-focused lens: Connecting with members' needs
- Empathy: Understanding site visitors' perspective
- Feedback: Listening to user feedback
- Member-centric culture: Keeping members at the core of development
- User experience: Creating functional and enjoyable experiences
https://www.searchenginejournal.com/linkedin-shares-7-insights/513483/